E-Retail Strategy Deployment Manager

il y a 3 semaines


IssylesMoulineaux, Île-de-France Accor Temps plein

As a Digital Retail Marketing Lead at Accor, you will play a key role in deploying the company's e-retail strategy globally. Reporting to the Global E-Retail Director, your primary objective will be to grow associated revenues and participate in the deployment of the e-retail strategy for the group and its brands.

The e-retail activity is currently comprised of 9 e-stores, with an additional 2 to be launched in 2024. Your responsibility will be to work closely with brands' marketing teams, business units' CRM teams, Loyalty, E-commerce & Customer Engagement teams, and the third-party operating the online distribution and logistics platform.

Key responsibilities include increasing e-stores' awareness, building significant customer bases, maximizing sales revenues, deploying annual e-retail animation & marketing plans, developing in-hotel visibility, managing marketing budgets, and analyzing performance.

You will also be responsible for conducting a price competitiveness analysis, assisting in store redesign, and implementing e-commerce best practices. Additionally, you will support the development of retail media activities.

We are seeking a candidate with a strong interest in e-commerce and digital topics, a creative and innovative mindset, and entrepreneurial skills. You should be able to analyze data, translate quantitative analysis into actionable recommendations, and prioritize actions. Excellent interpersonal skills and the ability to thrive in a team environment are essential.


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