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Programmatic Media Specialist

Il y a 2 mois

Paris, Île-de-France BYD FRANCE Temps plein
About the Role

The Marketing Department within BYD France is responsible for developing and implementing tailored marketing strategies to drive France performance and deliver results that drive business objectives. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

The Key Objectives and Responsibilities
  • Plan and Implement digital programmatic plans and campaigns for France marketing team
  • Optimise and report on all campaigns – sharing results with wider team
  • Work with creative team to ensure best practice creative is used
  • Assist with quarterly and annual planning of marketing budgets
The Key Results
  • Web traffic and leads driven by media campaigns
  • Increasing engagement and performance of social media campaigns
  • Improving brand awareness and image of BYD in the France Market
About You
  • University Degree in Marketing, Sales, or commercial disciplines
  • Effective and fluent communicator in French and English
  • Excellent Microsoft office skills
  • Experience in programmatic media planning and execution of 360 campaigns
  • Understanding of media market and key media owners & DSPs, Youtube, Quantcast, The Trade Desk
  • Knowledge of current digital media landscape and ability to optimize performance campaigns – particularly cookieless campaigns
  • Customer-oriented mindset
  • Excellent communications and interpersonal skills
  • Able to prioritize and work proactively with efficient time management skills
  • Resilient and open-minded
  • Results-oriented. Ability to work to deadlines, hands-on approach, motivated to get results
  • Connected with our Mission and a more sustainable Future