Marketing Technology Director

il y a 3 semaines

Lille, Hauts-de-France Strava Temps plein
Job Title: Marketing Lead

Strava is seeking an experienced Marketing Lead to join our global Growth Marketing team. As a key member of our team, you will be responsible for leading the development and execution of our MarTech roadmap, managing and optimizing our tech stack to align with Strava's business objectives.

Key Responsibilities:
  • Lead the development and execution of the MarTech roadmap, managing and optimizing our tech stack to align with Strava's business objectives.
  • Oversee the evaluation, onboarding, and performance of all MarTech vendors.
  • Stay ahead of industry trends, including data privacy policies and emerging automation and AI technologies.
  • Set the larger vision and strategy for the team, as well as get into the weeds of a CRM platform to support the development of the team's technical skill sets.
  • Take an audience-first approach, putting our target audiences at the center of every decision you make, developing an understanding of how best to reach said audiences, and knowing what data to leverage and how to access and interpret it.
  • Root everything in data, with data at the heart of everything you do, your analytical prowess will help fuel always-on learning through clear experimentation roadmaps and a continuous loop of innovation and optimization.
Requirements:
  • 8+ years of experience in marketing technology.
  • Deep understanding of CRM and AdTech systems and best practices.
  • Strong expertise using SQL to extract, clean, and transform data in large, sophisticated, nested databases.
  • Experience leading high-performance teams, mentoring talent, and defining long-term career competencies for growth-led teams.
  • Experience with digital privacy policies such as Apple's App Tracking Transparency Framework.
About Strava:

Strava builds software that makes the best part of our athletes' days even better. We are committed to fully supporting our employees, especially their mental health and wellbeing, through these challenging times. We make all employment decisions, including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

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