Vice President Sales and Marketing

il y a 3 semaines

IssylesMoulineaux, Île-de-France Accor Temps plein
Description of the Role

The Vice President Sales and Marketing is a key revenue-driving leader for Accor's iconic luxury brand, Orient Express. This role defines and executes the brand's sales and marketing vision across its different products, including La Dolce Vita, Silenseas, and the New Orient Express.

Key Responsibilities
  • Align the overarching Orient Express strategy with entities' sales and marketing strategies.
  • Serve as a liaison between entities, contact centers, the Orient Express global team, and Accor's Global Sales Luxury & Lifestyle.
  • Ensure sales performance follow-up at various levels of the business, ensuring accountability of sales teams across the globe.
Operational Marketing
  • Collaborate closely with brand and communication to align sales and marketing efforts, ensuring consistent B2C/B2B brand messaging.
  • Support product openings from a marketing perspective, creating proposals and plans, educating Accor's Global Sales and Contact Centers on new products.
  • Provide the right tools and methods to ensure these plans are properly followed operationally by entities (budget, resources, strategic choices).
  • Responsible for sales and marketing activity budgets.
Sales
  • Develop and implement comprehensive sales strategies to achieve revenue targets, increase market share, and develop our presence in the luxury travel sector.
  • Lead, mentor, and inspire a geographically dispersed group of on-property sales teams, fostering a culture of excellence, accountability, and collaboration.
  • In partnership with on-property sales teams and Global Sales Organization, nurture strong relationships with key clients, travel agencies, corporate partners, and Luxury Programs to drive business opportunities and long-term success.
  • Ensure our contact centers receive updated OE product information: monitor access and updates, organize sales and marketing onboarding, trainings, and implement processes.
  • Provide regular updates to the executive team, highlighting sales performance, opportunities, challenges, and recommended actions.
  • Represent Orient Express at industry events and networking functions.
  • Support entities' forecasting and annual budgeting efforts, driving a culture of accuracy and growth.
Qualifications
  • Bachelor's degree in Business, Hospitality, Marketing, or a related field; MBA preferred.
  • 10+ years of proven success in leading luxury hotel sales teams both on-property and in a centralized capacity.
  • Demonstrated ability to exceed revenue targets and effectively manage sales functions in both startup and established settings.
  • Proven experience successfully navigating complex organizations to achieve company goals.
  • Strong network within the luxury travel sector in both hotel, trains, and cruises.
  • Experience partnering with Contact Centers to ensure teams are selling to brand guidelines.
  • Exceptional experience successfully building and leading sales functions in start-up and/or established travel organizations; strong balance of both innovation and respect for heritage.
  • Exceptional leadership history of building and motivating high-performing sales teams across market segments and sales channels.
Competences
  • Excellent negotiation, interpersonal, and leadership skills with the ability to influence and build relationships at all levels.
  • Deep understanding of the luxury travel distribution landscape, including hotels, luxury trains, and cruises.
  • Strong understanding of industry's RFP process, sales tools, connections, and processes.
  • Analytical mindset with a strong focus on data-driven decision making.
  • Willingness to travel extensively.

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