Vice President Sales and Marketing Leader

il y a 2 semaines

IssylesMoulineaux, Île-de-France Accor Temps plein

About the Role

The Vice President Sales & Marketing is a key revenue-driving leader for Iconic luxury brand Orient Express - defining and executing the brand's sales & marketing vision across our different products (namely La Dolce Vita, Silenseas, the New Orient Express, La Minerva hotel, Palazzo Donà Giovannelli hotel, and further developments to come).

Key Responsibilities

  • Ensure alignment between overarching Orient Express strategy and entities sales & marketing strategies
  • Serve as a liaison between entities, contact centers, Orient-Express global team and Accor Global Sales Luxury & Lifestyle
  • Responsible for Sales performance follow up at various level of the business, ensuring accountability of Sales teams across the globe

Operational Marketing

  • Collaborate closely with brand & communication to align sales and marketing efforts, ensuring consistent B2C/B2B brand messaging.
  • Support product openings from a Marketing perspective; create proposals and plans, educate Accor Global Sales and Contact centers on new products.
  • Provide the right tools and methods to ensure these plans are properly followed operationally by entities (budget, resources, strategic choices)
  • Responsible for sales & marketing activity budgets.

Sales

  • Develop and implement comprehensive sales strategies to achieve revenue targets, increase market share, and develop our presence as we are set to launch 5 new products over the next 2 years within the luxury travel sector.
  • Lead, mentor, and inspire a geographically dispersed group of on-property sales teams, fostering a culture of excellence, accountability, and collaboration.
  • In partnership with on-property sales teams and Global Sales Organization, nurture strong relationships with key clients, travel agencies, corporate partners, Luxury Programs to drive business opportunities and long-term success.
  • Ensure our contact centers received updated OE product information: monitor access and updates, organise sales & marketing onboarding, trainings and implement processes.
  • Provide regular updates to the executive team, highlighting sales performance, opportunities, challenges, and recommended actions.
  • Represent Orient Express at industry events and networking functions.
  • Support entities' forecasting & annual budgeting efforts. Drive a culture of accuracy and growth.

Qualifications

  • Bachelor's degree in Business, Hospitality, Marketing, or related field; MBA preferred.
  • 10+ years of proven success in leading luxury hotel sales teams both on-property and in a centralized capacity.
  • Demonstrated ability to exceed revenue targets and effectively manage sales functions in both startup and established settings.
  • Proven experience successfully navigating complex organizations to achieve company goals.
  • Strong network within the luxury travel sector in both hotel, trains and cruises.
  • Experience partnering with Contact Centers to ensure teams are selling to brand guidelines.
  • Exceptional experience successfully building and leading sales functions in start-up and/or established travel organizations; strong balance of both innovation and respect for heritage.
  • Exceptional leadership history of building and motivating high-performing sales teams across market segments and sales channels.

Competences

  • Excellent negotiation, interpersonal, and leadership skills with ability to influence and build relationships at all levels.
  • Deep understanding of the luxury travel distribution landscape including hotels, luxury trains, and cruises.
  • Strong understanding of industry's RFP process, sales tools, connections, and processes.
  • Analytical mindset with a strong focus on data-driven decision making.
  • Willingness to travel extensively.

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