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Strategic Marketing and Communication Specialist

Il y a 2 mois


Paris, Île-de-France MBWAY PARIS OUEST Temps plein

About MBway Paris Ouest

MBway Paris Ouest is a business school located on a modern and dynamic campus in Levallois-Perret. Our institution offers a unique learning environment with optimal conditions for students. We provide convenient transportation options, including:

  • Metro line 3: Louise Michel station
  • RER line C: Pereire station
  • Train Saint-Lazare: Clichy-Levallois
  • Multiple bus lines

About the Job

As a Strategic Marketing and Communication Specialist, you will be responsible for:

  • Developing SEO strategies for our website
  • Highlighting new achievements and projects
  • Segmenting and writing newsletters
  • Updating email signatures, whitepapers, and other marketing materials
  • Conducting SEO analysis, including keyword research, linking, and backlinking
  • Managing social media presence and creating engaging content
  • Identifying competitors and conducting market research
  • Developing and implementing marketing automation strategies
  • Analyzing performance metrics and providing regular reporting

Requirements

To be successful in this role, you will need:

  • Proficiency in Photoshop and Google Adwords
  • Experience with Google Analytics and social media marketing
  • Knowledge of CMS platforms, including Joomla, WordPress, and Prestashop
  • Certification in Opquast and Voltaire

What We Offer

As a Strategic Marketing and Communication Specialist at MBway Paris Ouest, you will have the opportunity to develop your skills and expertise in a dynamic and innovative environment. You will work closely with our team to drive business growth and success.