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Digital Transformation Director
Il y a 2 mois
Graitec Group is a global software editor leading Building Information Modeling (BIM) solutions, helping its architectural, engineering, construction, and manufacturing customers to digitize and industrialize their processes to improve performance and build a sustainable tomorrow.
Job DescriptionWe are seeking a highly experienced Digital Director to lead our digital transformation efforts across the organization. As a key member of our leadership team, you will be responsible for guiding the integration of digital tools, platforms, and processes to drive business growth and improve customer engagement.
Key Responsibilities- Develop and execute comprehensive digital strategies that align with business goals and customer needs.
- Lead and manage digital teams, including web designers, content creators, and digital media specialists.
- Oversee comprehensive digital marketing efforts, including SEO, SEM, social media, and content marketing.
- Manage and coordinate all digital marketing initiatives, including 360° marketing campaigns that integrate all digital channels for a cohesive and comprehensive brand presence.
- Collaborate with international teams and commercial divisions to adapt and implement global digital marketing strategies locally.
- Implement 360° digital campaigns to better promote Graitec software solutions (awareness and performance) in collaboration with product marketing teams.
- Provide strategic direction to agencies, ensuring that their efforts are in line with the broader digital marketing strategy.
- Analyze and report on the performance of all digital marketing campaigns, using data-driven insights to refine and improve strategies.
- Collaborate with the Digital Tech Director to ensure digital tools and platforms are secure and up-to-date.
- Manage the digital budget at corporate level and collaborate with countries in Europe and North America, allocating resources effectively to various projects and initiatives.
- Communicate digital strategies and progress to senior management and other stakeholders.
- Over 10 years of experience in developing and implementing digital marketing strategies that drive business growth at both local and global levels.
- Proven ability to craft and oversee 360° digital (SEM/SOCIAL MEDIA) campaigns that align with corporate goals while allowing for local customization to meet regional needs.
- Web analytics and performance tracking to make data-driven decision making: proficiency in using web analytics tools (e.g., Google Analytics) to monitor website traffic, user behavior, and key performance indicators (KPIs).
- Knowledge of subscription business and software companies.
- Mandatory high-level English proficiency.
- Master's degree in Marketing, Business, or Digital Strategy.
This is a unique opportunity to join a global software company and lead its digital transformation efforts. As a Digital Director, you will be responsible for driving business growth, improving customer engagement, and promoting Graitec software solutions. If you have a proven track record in developing and implementing digital marketing strategies, we encourage you to apply for this exciting role.
