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Marketing Specialist
Il y a 2 mois
We are seeking a highly skilled Marketing Specialist to join our team in France. As a key member of our Field Marketing Team, you will play a pivotal role in coordinating and executing product marketing strategies, with a specific focus on successful new product launches.
Key Responsibilities- Coordinate and execute product marketing strategies, with a specific focus on successful new product launches.
- Responsible for the execution of new product launches in France, working closely with cross-functional teams including commercial/product management, global/regional product marketing, local sales, and field marketing.
- Localize and validate translations of product marketing assets received from Global Marketing.
- Support the creation of compelling product messaging and positioning tailored to new product launches, ensuring that it resonates with our target audience.
- Create and activate marketing campaigns focused on new product launches, including email marketing, online advertising, and social media to target end-users and dealers.
- Work closely with commercial product management and local commercial teams to support training and sales tools.
- Localize and maintain product collateral, including product datasheets, presentations, training, and sales enablement materials specific to products.
- Monitor and report on the performance of new product marketing initiatives, tracking key metrics and adjusting strategies as needed to ensure successful launches.
- Support tradeshows with product marketing knowledge and recommendations.
- Support the updating of current product assets across all product lines – floorcare, vacuums, and HPW.
- Coordinate marketing efforts for promotions of products that lag in unit volume or promotional support, including PAC.
- Degree or equivalent qualification in marketing, business, or a related field.
- 3+ years of work experience in product marketing, B2B marketing, or a related role.
- Excellent written and verbal communication skills.
- Fluent in English; verbal and written.
- Proficiency in Microsoft Office Suite and marketing software/tools.
- Commercially minded and driven.
- Highly organized, with the ability to manage multiple projects simultaneously.
- Team player with strong interpersonal skills and the ability to work collaboratively across departments.
Nilfisk is a leading global provider of professional equipment and services. We are a company that values innovation, diversity, and growth. We believe that amazing people make amazing companies, and we offer a great package to join our dynamic global environment within a prominent Scandinavian business.
We are committed to creating a cleaner and healthier world through our products and services. Our team is passionate about making a difference, and we are looking for like-minded individuals to join us on this journey.
