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Global Consumer Engagement Director
Il y a 2 mois
We are seeking a highly skilled Global Consumer Engagement Director to join our team at The Estée Lauder Companies Inc. This is a critical role that requires a strategic thinker with a deep understanding of consumer behavior and market trends.
Key Responsibilities- Develop and execute a comprehensive global consumer engagement strategy that drives brand awareness, engagement, and loyalty.
- Lead the development of 360° marketing plans to increase awareness, recruit consumers, and retain loyal ones to drive sales.
- Manage and execute global social media initiatives, including content creation, community management, and influencer partnerships.
- Collaborate with cross-functional teams to plan, communicate, and adjust digital and social marketing tactics.
- Own the global roadmap for brand events and execute key milestone events, including Cannes Film Festival and Paris Fashion Week.
- Develop and maintain relationships with key stakeholders, including influencers, celebrities, and media partners.
- 8+ years of experience in communications positions, including social and digital.
- Digital and social savvy with demonstrated ability to build and execute social/digital campaigns.
- Strong experience in a luxury company is a plus, but not mandatory.
- Experience managing activations at Cannes Film Festival is a plus.
- Strong organizational skills with the ability to multi-task in a fast-paced environment.
- Ability to work independently and follow through.
- Exceptional project and analytical skills.
- Good leadership skills to work closely with Regional/local partners and PR agencies.
- Team player.
