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Marketing Product Manager
Il y a 2 mois
Join our team at Edtech France as a Product Marketing Manager and play a key role in shaping the go-to-market strategies for our innovative educational technology products.
As a Product Marketing Manager, you will be responsible for developing and executing comprehensive product launch plans, crafting compelling messaging, and creating engaging content that resonates with our target audience.
You will work closely with cross-functional teams, including product development, marketing, sales, and customer service, to ensure cohesive product strategies and successful market adoption.
Key Responsibilities:
- Develop and execute go-to-market strategies that define and highlight the distinct positioning of our products.
- Conduct market research to stay ahead of industry trends and competition, informing product strategies and developing Wooclap's market positioning.
- Collaborate with the product development team to ensure that all marketing materials are on-brand, optimized for the audience, and effectively distributed to meet strategic goals.
- Lead dynamic product launch campaigns that are well-coordinated across multiple channels, resulting in measurable success in adoption and revenue generation.
Requirements:
- Minimum of 5 years of professional experience, with at least 3 years specifically in Product Marketing.
- Exceptional communication skills, with a proven track record of developing persuasive content and presentations.
- Passionate about marketing, with a strong inclination for content creation, including impactful copywriting and visual storytelling.
- Deep interest in educational technology, learning, and development.
- Well-versed in the SaaS ecosystem with practical experience in marketing SaaS products.
What We Offer:
- Full medical insurance (Alan)
- Hybrid Working Policy with Homeworking fees
- MacBook Air and iPhone
- Reimbursement of your Public Transportation up to 50€
- Reimbursement of your Phone Subscription up to 50€
- Woocredits (150€/year) to buy learning materials
Location: Paris
Full-time position
Compensation: commensurate with experience
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