Brand Activation Specialist
il y a 1 semaine
About the Role
We are seeking a skilled Brand Activation Coordinator to join our team at Rituals. As a key member of our marketing team, you will be responsible for bringing our brand to life at the point of sale, enhancing brand awareness, encouraging trials, and driving conversions.
Key Responsibilities
- Translate the overall marketing calendar into impactful activations at or near our points of sale, ensuring that marketing activities and materials are tailored to local contexts to maximize effectiveness and achieve key marketing goals.
- Maximize commercial impact by applying and managing the local marketing calendar, programs, and tools across all channels to drive brand awareness, increase footfall in stores, and promote cross- and upselling.
- Lead marketing activation for new store openings and relocations with commercial partners.
- Plan and execute impactful events and activations that elevate the brand and attract traffic to stores.
- Localize and adapt all visual merchandising (VM) and point of sale (POS) materials.
- Evaluate the success of each activation and campaign.
Requirements
- Master's Degree (BAC+5) required.
- A minimum of 3 years of experience in a similar role.
- Proven experience in branded retail, with a solid background in brand activation, marketing communications, and analytics.
- Fluent in English & French.
- Passion for the beauty and wellbeing industry.
- Flexible and adaptable in a fast-paced, dynamic environment.
- Strong communication skills, both written and spoken, with the ability to translate global brand messaging effectively.
- Highly driven, detail-oriented, and a strong team player with a sense of accountability.
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