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Global Product Portfolio Strategist

Il y a 3 mois

Aimargues, Occitanie, France GROUPE EMINENCE Temps plein
Company Overview

The Eminence Group, a prominent French manufacturer and distributor established in the Gard region since 1944, specializes in underwear, swimwear, and pyjamas. With a legacy of excellence, the group has solidified its position as a leader in men's underwear through its flagship brands, Eminence and Athena. Our integrated operations encompass knitting, cutting, and garment production for both our brands and clients. We pride ourselves on our exceptional craftsmanship, merging traditional techniques with innovative technologies to meet consumer expectations effectively.

Position Overview

The Global Product Portfolio Manager plays a pivotal role in managing and enhancing the comprehensive product portfolio of the Eminence Group across various brands, markets, and distribution channels. This position is essential for strategic portfolio definition, lifecycle management, market analysis, and fostering cross-functional collaboration to ensure alignment with the company's overarching business objectives and brand positioning while addressing market and consumer needs.

Key Responsibilities

Portfolio Strategy & Planning
  • Formulate and execute global product portfolio strategies tailored to meet business objectives across diverse markets and distribution channels (e.g., retail, e-commerce, wholesale).
  • Conduct thorough market analysis to identify trends, customer needs, and competitive dynamics, facilitating opportunities for product development and portfolio enhancement.
  • Collaborate with the Chief Marketing Officer and brand managers to establish long-term portfolio goals and initiatives that bolster brand equity and market share.
Product Lifecycle Management
  • Oversee the entire product lifecycle, from ideation and development through to launch, growth, maturity, and phase-out.
  • Ensure timely updates and enhancements to products based on market insights, performance analysis, and technological advancements.
  • Manage product discontinuation processes while minimizing customer and revenue impact.
Market Analysis & Segmentation
  • Utilize market and consumer research to identify customer segments and preferences, defining optimal product portfolio architecture by category.
  • Assess market dynamics and competitive positioning to inform product differentiation strategies for each brand and channel.
  • Evaluate market opportunities and threats to guide strategic decision-making, considering regional preferences and seasonal trends.
Cross-Functional Collaboration
  • Engage closely with marketing, R&D, and operations teams to align product strategies with brand positioning and channel requirements.
  • Coordinate with design and development teams to ensure product features and aesthetics align with brand identity and consumer expectations.
  • Facilitate effective communication across departments to ensure cohesive execution of portfolio strategies.
Performance Monitoring & Reporting
  • Establish key performance indicators (KPIs) for the product portfolio, monitoring performance against targets for each brand and channel.
  • Analyze financial metrics, sales data, and consumer feedback to evaluate product success and strategic recommendations.
  • Prepare and present regular reports to senior management on portfolio performance and optimization strategies.
Innovation & Continuous Improvement
  • Drive innovation within the product portfolio by identifying new technologies, materials, and market opportunities.
  • Implement best practices for portfolio management, leveraging insights from across the organization.
  • Stay informed about industry trends and regulatory changes that may impact the portfolio.
Qualifications
  • Education: Bachelor's degree in Business Administration, Marketing, or a related field.
  • Experience: 7-10 years of experience in product management or portfolio management within the textile or apparel industry, particularly in underwear or intimate apparel.
  • Skills:
    • Strong analytical and strategic thinking abilities.
    • Proven project management skills and experience leading cross-functional teams.
    • Excellent communication and negotiation capabilities.
    • Proficiency in market analysis and competitive intelligence.
    • Familiarity with product lifecycle management tools.
  • Competencies:
    • Consumer-centric mindset focused on delivering value.
    • Ability to thrive in a fast-paced, dynamic environment.
    • Strong leadership and decision-making skills.
    • High adaptability and problem-solving abilities.