Pharmaceutical Business Development Manager

il y a 7 jours

Paris, Île-de-France CSL Temps plein

CSL Seqirus and Vifor France are seeking a highly motivated Pharmaceutical Business Development Manager to support the launch and commercialization of two flu vaccines in France. The successful candidate will be responsible for working closely with cross-functional teams to develop and execute effective cross-functional omnichannel brands strategies, ensuring flawless strategic execution, customer adoption, and field team implementation.

Key Responsibilities

  • Supporting the Marketing Lead in creating and developing effective cross-functional omnichannel brands strategies, ensuring seamless execution and customer adoption.
  • Ensuring flawless strategic execution, customer adoption, and field team implementation of omnichannel solutions.
  • Working closely with cross-functional team members (Vifor France, CSL Seqirus France, and International) as part of a high-performing team.
  • Delivering marketing campaigns and tools that meet business objectives.
  • Developing a strong knowledge of the influenza vaccines market, customers, and competitors.
  • Ensuring strategy implementation in a compliant manner for Vifor France and CSL Seqirus.

Operational Excellence

  • Lead brand activities and tactics execution with the best mix of channels, assessing digital channels and setting up a digital ecosystem to deliver value and impact.
  • Develop multichannel marketing material and tools to promote the portfolio, focusing on high-value-added services for targeted healthcare professionals.
  • Work closely with medical and sales teams, liaising with external suppliers to deliver timely approval of all materials by Health Authorities.
  • Ensure return on investment of various actions/operations implemented.
  • Support briefing preparations for external agencies, market research, and others.
  • Participate in multiple internal presentations, including to the sales team, on brands strategies and marketing campaigns.
  • Maintain professional relationships of trust with all field team members.

Brand Strategy

  • Develop a solid understanding of customers and competitors' products to improve competitive advantage.
  • Participate in developing brand strategies, primarily targeting pharmacists and retail pharmacy supply groups.
  • Localize relevant initiatives and tools from international teams and other countries.
  • Support collation of market data and competitive intelligence information, providing market analysis around competitors and brands, monitoring market dynamics, and communicating changes in market.

Compliance

  • Ensure full compliance with all internal and external policies.

Requirements

  • University degree or higher degree.
  • Dual training in science and marketing, ideally pharmacist/doctor + business school.
  • At least 1-2 years of professional experience in the pharmaceutical industry.
  • Marketing experience in retail pharmacy business and retail pharmacies procurement group.

About CSL Vifor

CSL Vifor aims to become the global leader in iron deficiency and nephrology. The company is a partner of choice for pharmaceuticals and innovative patient-focused solutions across iron, dialysis, nephrology, and rare conditions. CSL Vifor strives to help patients worldwide with severe, chronic, and rare diseases lead better, healthier lives. It specializes in strategic global partnering, in-licensing, and developing, manufacturing, and marketing pharmaceutical products for precision patient care.

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