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Global Data and Analytics Manager

Il y a 2 mois

Paris, Île-de-France Havas Group Temps plein
Job Title: Global Data and Analytics Manager

Join Havas Group, a leading global communications network, as a Global Data and Analytics Manager. This role will play a key part in our client's global business, working closely with the Global Digital Director and digital specialists.

Job Summary

The Global Data and Analytics Manager will be responsible for managing digital campaign data collection, related attribution, and analytics focus. This individual will be a key member of the Global team, providing essential management of digital campaign data and analytics.

Main Responsibilities
  • Develop and deliver measurement frameworks that create meaningful business value.
  • Work with a performance scoring methodology to align better understanding consumer attitudes and perceptions.
  • Deliver attribution modeling and familiarity with enterprise web analytics tools (e.g. Google Analytics Premium).
  • Integrate multiple data sources such as ad-servers, rich media vendors, ecommerce data, etc.
  • Produce data extracts to provide automated granular reporting solutions.
  • Collaborate and communicate with global client teams and local data insights managers to optimize use of global data sources and deliver consistency in operations.
Requirements
  • 3-4 years professional experience in a relevant field.
  • Bachelor or Master's degree in a relevant subject.
  • Excellent knowledge of digital marketing technologies.
  • Ad operations/trafficking experience would be an advantage.
  • Experience in dealing with large datasets in varied formats.
  • Understanding of digital attribution and its application in media planning.
  • Experience in using the data generated by tools used in digital advertising (3rd party).
Key Competencies
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Ability to work in a fast-paced environment and prioritize tasks effectively.
  • Strong attention to detail and ability to meet deadlines.
  • Collaborative working style, promoting and generating cooperation to achieve a collective outcome.
Language Skills

English: Excellent

French: Good