Product Marketing Manager
il y a 1 mois
Acronis is a world leader in cyber protection, empowering individuals and businesses with cutting-edge technology to safeguard their digital lives.
We are seeking a Product Marketing Manager with expertise in cybersecurity to join our team in shaping the future of cyber protection.
In this role, you will lead the development of marketing messaging, positioning, and product marketing plans for our Security solutions, working closely with our Director of Product Marketing.
You will be a key player on our product marketing team, supporting solutions including anti-malware, endpoint detection and response (EDR), extended detection & response (XDR), managed detection and response (MDR), email, and cloud application security.
As a product expert, you will create and maintain a relevant, differentiated, and compelling product positioning and messaging framework, and develop a product marketing plan that proposes and connects all sales and marketing activities to hit sales goals and product targets.
You will work closely with our Marcom and cross-functional teams to build a comprehensive plan that links launches, campaigns, events, and sales plays with content, coverage, and communications channels, offering a single view of everything done to bring the product to market.
Additionally, you will help create and maintain core product marketing collateral, web, and sales enablement toolsets, and communicate the product's story in various formats.
You will bring market and competitive intelligence, targeting, and segmentation information into your plan, and share it with your Product colleagues.
As a public-facing representative for your product, you will complete technical training, conduct live demos, present your product, and engage with partners and customers to solicit feedback and enrich your knowledge.
Requirements:
- 5+ years of product marketing experience within the B2B IT industry, with time at an established high-tech company.
- Ability to dive deep into technology and convey complex ideas simply and clearly in written and verbal formats, including public speaking, demos, and content development.
- US English fluency with exceptional written, verbal, and presentation creation skills in your native language required.
- Some travel to events and meetings, including to international locations, may be required but is expected to be under 20% and in accordance with company health and safety policies.
Acronis is revolutionizing cyber protection by unifying backup, disaster recovery, storage, next-generation anti-malware, and protection management into one solution, enhanced by AI technologies and blockchain-based data authentication.
With over 2,000 employees and offices in 34 locations worldwide, Acronis offers a comprehensive solution for data protection, available through over 50,000 partners and service providers in over 150 countries and 26 languages.
We are an equal opportunities employer and welcome applications from all qualified candidates.
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