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Média Data Lead

Il y a 2 mois

Paris, Île-de-France Richemont Temps plein
Cartier International recrute un Média Data Lead

Nous sommes à la recherche d'un Média Data Lead pour rejoindre notre équipe Média Internationale au sein du département Communication Activation.

Mission

Votre rôle sera de construire le pôle en charge de la gouvernance, la collecte et l'analyse des données Média afin d'informer au mieux les décisions Média globales et d'améliorer l'efficacité de nos activations locales.

Responsabilités
  • Développer la gouvernance Media Data, les projets de mesure prioritaires et la roadmap associée, en cohérence avec les enjeux actuels de la Maison, en collaboration avec les équipes Performance 360° et Data Office.
  • Construire l'équipe permettant de délivrer cette roadmap, en s'appuyant sur des ressources externes et internes.
  • Jouer un rôle de référent en termes d'expertise technique et métier auprès de l'agence Média et de l'équipe Média internationale, à chaque étape de la réalisation des analyses (cadrage, sortie de chiffres, présentation écrite et orale).
  • Aligner l'ensemble des marchés sur un même cadre stratégique de Mesure : KPI Framework, Learning Agenda, règles d'attribution...
  • Tester et mettre en place des outils de mesure innovants.
  • Animer et faire monter en compétence la communauté Média sur les sujets Data & Measurement : partage de bonnes pratiques, point de vue sur les évolutions légales et technologiques...
Compétences requises
  • Au moins 8 ans d'expérience, avec une expertise confirmée sur les sujets Média, Data et Analytics, une grande capacité de structuration et gestion de projet et une appétence au management.
  • Une excellente culture digitale, dans le secteur du luxe idéalement.
  • Maitrise des outils Analytics : Google Analytics 4. Des connaissances sur des outils plus techniques seraient fortement appréciées (Looker et Big Query).
  • Anglais indispensable.
Soft skills
  • Leadership, rigueur, esprit d'analyse et capacité à fédérer une équipe dans une dynamique de développement.
  • Capacité à simplifier un discours technique et l'adapter à des interlocuteurs business et non experts.
  • Grande aisance relationnelle et esprit de partage.