Growth Strategist
il y a 2 semaines
We're seeking a seasoned Paid Ads Specialist to join our team at Upfluence, a leading influencer marketing software company. As a key member of our growth team, you'll be responsible for designing, implementing, and optimizing inbound performance marketing campaigns to attract new users and drive incremental qualified demos for our sales team.
About the Role:
- Develop and execute paid advertising strategies across SEA, LinkedIn, programmatic ads, and Meta to drive conversions and user acquisition.
- Conduct A/B testing and experiments to maximize conversions and drive incremental qualified demos for the sales team.
- Analyze data to uncover growth opportunities, understand user behavior, and measure the effectiveness of growth initiatives.
- Ensure efficient operation of marketing tools and processes to support the top-of-the-funnel (TOFU) to middle-of-the-funnel (MOFU) pipeline and conversion funnels.
Requirements:
- At least 5 years of experience in demand generation and managing paid ad campaigns.
- Strong performance marketing and data-driven mindset.
- Fluency in English, as our primary operations are in the US.
What We Offer:
- A mixed and international team with 20+ different nationalities.
- Incredible office in the city of Gastronomy: Lyon.
- Public transportation reimbursed.
- Partial remote-friendly policy.
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