Marketing Growth Strategist

il y a 1 semaine


Lyon, Auvergne-Rhône-Alpes, France Upfluence Inc. Temps plein
Job Title: Marketing Growth Strategist

About the Role:

We are seeking a highly skilled Marketing Growth Strategist to join our team at Upfluence Inc. As a key member of our marketing team, you will be responsible for designing, implementing, and optimizing inbound performance marketing campaigns to attract new users and schedule demos for our sales team.

Key Responsibilities:

* Design and implement paid advertising campaigns across various channels, including SEA, LinkedIn, programmatic ads, and Meta
* Conduct A/B testing and experiments to maximize conversions and drive incremental qualified demos for our sales team
* Use data analytics to uncover growth opportunities, understand user behavior, and measure the effectiveness of growth initiatives
* Ensure efficient operation of marketing tools and processes to support the top-of-the-funnel (TOFU) to middle-of-the-funnel (MOFU) pipeline and conversion funnels

Requirements:

* At least 5 years of experience in demand generation and managing paid ad campaigns
* Strong performance marketing and data-driven mindset
* Fluency in English, as our primary operations are in the US

What We Offer:

* A mixed and international team with 20+ different nationalities
* Incredible office in the city of Gastronomy: Lyon
* Public transportation reimbursed
* Partial remote-friendly policy
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