Stratégiste Média Global
il y a 4 semaines
MISSION
Rendre compte de la direction stratégique de deux clients importants de Dentsu : Kering et Groupe SEB. Ces deux clients nécessitent un stratège capable de développer des plans média forts et de collaborer étroitement avec les responsables des clients intégrés et les directeurs de la stratégie.
PRINCIPALES TÂCHES
- Collaborer avec les clients pour élaborer des diagnostics commerciaux, des profils d'audience et des insights, ainsi que des recommandations de canaux.
- Contribuer à l'élaboration de stratégies pour de nouvelles présentations commerciales.
- Participer au développement et à la formation du processus de planification d'iProspect et à l'amélioration continue de nos solutions stratégiques.
PROFIL
Vous disposez d'une expérience de 5 ans minimum dans un poste similaire, notamment en agence media ou créative. Vous avez une expérience avérée dans le diagnostic des défis de la marque, le développement de l'insight, la cartographie du parcours, les meilleures pratiques des canaux, l'idéation et l'innovation.
COMPÉTENCES
- Excellentes compétences en stratégie média et marketing
- Capacité à développer des plans média forts et à collaborer avec les clients
- Expérience dans le diagnostic des défis de la marque et le développement de l'insight
CONTRIBUTIONS
Vous contribuerez à l'élaboration de stratégies pour nos clients et à la formation de l'équipe d'iProspect. Vous serez également impliqué dans la définition des meilleures pratiques des canaux et la cartographie du parcours.
À PROPOS DE DENTSU
Dentsu est le réseau conçu pour ce qui est à venir, aidant les clients à prédire et à planifier pour les opportunités disruptives futures et à créer de nouvelles voies à la croissance dans l'économie durable.
À PROPOS DE IPOSPROPECT
iProspect est une partie importante de notre offre mondiale de classe – née de la fusion de Vizeum et iProspect, elle combine les meilleurs de la création de marque et les meilleures spécialités média numérique pour mobiliser les gens.
MISSION D'IPROSPROPECT
Accélérer la croissance pour les marques les plus iconiques du monde, telles que Hilton, Carlsberg, Gucci, Balenciaga, Microsoft et Shiseido.
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