Global Marketing Manager Compeed
il y a 5 heures
At Perrigo, we are driven by our mission to make a positive impact on people's lives through trusted health and wellness solutions.
We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over-the-counter and infant formula.
We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.
As a Global Marketing Manager, you will lead global category strategy implementation across European markets by developing the communications and media strategies to build brand awareness, consideration, and conversion across multiple touchpoints.
You will be responsible for setting, driving, and delivering net sales, market share, and profitability for the categories globally and support the implementation of brand strategy in white space to build scale.
This role includes working on product pipeline and lifecycle management that develops the future of the category.
Key Responsibilities:
- Lead the development of consumer brand strategy that drives awareness, loyalty, and share ahead of the market based on a clear vision and right to win.
- Support the implementation of global business and brand strategies which drive sales, share growth, and profitability to target level.
- Support the development of the global assets for the brand/category based on differentiated positioning and motivating insights.
- Support the development of a global pipeline of products, launches, and roll-out plans that drive the category and brand growth based on unmet consumer needs.
- Build collaboration of brand thinking, strategy, and plans across the global cross-functional team, the key markets, and 3rd party business partners.
- Lead consumer understanding for the category on an international basis identifying key consumer opportunities.
Requirements:
- Holding a master's in marketing, business administration, or related field.
- Minimum of 7 years of experience in marketing mix, consumer insights, and digital working in a global organization.
- Proven track record of driving successful marketing activities in a complex matrix, managing, and influencing.
- Strong interpersonal skills, excellent project management skills, result-oriented, and business-minded.
- Fluency in English is required.
Perrigo is a global company with a hybrid work model based in Chatillon, next to metro line 13 & T6 tramway. This role can be based in additional European locations where Perrigo operates (UK, Ireland, Spain, etc.).
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