Digital Marketing Operations Lead
il y a 4 semaines
We are seeking a highly skilled Digital Marketing Operations Lead to join our Global Marketing Operations team. As a key member of our team, you will play a vital role in supporting, managing, and optimizing our marketing automation ecosystems, specifically Marketo and Iterable. Your primary focus will be on providing technical support for these platforms, ensuring seamless integration with other marketing technologies, and contributing to overall marketing efficiency.
Key Responsibilities:
- Support the entire customer lifecycle by providing technical support for marketing automation platforms (Marketo and Iterable) to facilitate marketing efforts across the entire customer journey.
- Technical support and platform management: maintain and troubleshoot Marketo and Iterable platforms, ensuring they are effectively supporting marketing operations.
- Optimize marketing technology stack: oversee the integration of Marketo, Iterable, Salesforce, and other marketing technologies, leading efforts to automate processes and enhance system efficiencies.
- Data management and compliance: ensure data integrity and governance across all marketing platforms, maintaining accuracy, completeness, and compliance with global regulations.
- Cross-functional collaboration: collaborate with cross-functional teams to execute technical and operational strategies that support the entire customer lifecycle.
Requirements:
- Expertise in marketing automation: deep expertise in Marketo and Iterable with a strong focus on advanced functionalities.
- Technical proficiency: technical proficiency in CRM systems like Salesforce, including experience with custom integrations, API usage, and advanced reporting capabilities.
- Data analysis skills: experience in data analysis using tools such as SQL, Tableau, and Google Analytics.
- Project management experience: demonstrated ability to manage multiple projects simultaneously and successfully lead cross-functional initiatives.
- Knowledge of data privacy regulations: in-depth knowledge of data privacy regulations, with experience ensuring compliance across marketing campaigns and platforms.
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