Freelance Director of Digital Marketing

il y a 4 semaines


Paris, Île-de-France Salt Digital Recruitment Temps plein

Salt Digital Recruitment is seeking a Freelance Director of Digital Marketing to lead a team of digital specialists and drive the company's digital strategy.

The ideal candidate will have a strong background in data analysis, attribution modeling, and cross-platform optimization, with experience working in a B2B SaaS environment.

The role involves overseeing paid campaigns across various channels, improving website performance, and ensuring smooth operations across channels.

Key Responsibilities:

  • Lead the development and execution of data-driven tactics to drive paid and organic user growth and conversion across various channels
  • Manage the digital budget and channel plans, adjusting campaigns and channels based on performance
  • Proactively monitor and improve channel performance to drive efficiency and performance using data and automation
  • Review and improve attribution models and data quality, and create insightful dashboards to optimize decision-making and performance across all channels

Requirements:

  • 8+ years of experience in paid marketing, managing complex, multi-million-dollar campaigns
  • Extensive experience in paid search, SEO, and conversion rate optimization
  • Previous experience managing teams and external agencies

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