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Trade Marketing Director, France-Iberia
Il y a 2 mois
As a key member of our Market and Channel Trade Marketing team, you will be responsible for leading the functional leadership of the FRIB (France, Spain & Portugal) trade marketing team. Your primary objective will be to craft a vision and implement a roadmap towards the current and future trade landscape and the LEGO Group's presence in the Business Unit.
Key Responsibilities
Shopper Marketing- Develop and implement LEGO marketing campaigns from toolbox executions to creativity in localization, working alongside Market and channel Trade Marketing and Brand Management teams, Sales, e-Com, retail partners, agencies, and logistics partners/warehouse.
- Lead Shop in Shop deployment, align on the strategy with sales directors, and monitor the performance.
- Activate local shopper occasion campaigns with success, focusing on in-store, merchandising, omnichannel, retailer events & digital, etc.
- Manage, track, and optimize deployment of omnichannel trade marketing activities and establish a reporting system for all activities to develop recommendations for marketing and sales teams.
- Align the trade marketing strategy with Sales directors, RCD partners, and all senior-level business partners.
- Drive alignments across trade marketing tools where possible and adapt and gap-fill trade material opportunities where needed.
- Partner closely with offline, eCommerce, and digital marketing teams on omnichannel full-funnel shopper and LEGO experience journey, leading towards a well-rounded plan within the annual ICP process.
- Work with brand teams to enable visible, impactful, and engaging experiences for all audiences.
- Lead partner agencies' activities and other vendors, achieving positive relationships, high-quality service levels, and performance.
- Secure excellence in execution at POS while ensuring a 'safety-first approach' for LEGO builds being implemented.
- Budget responsibility for BTL trade marketing & agency partner activities, striving for efficiency and smart investment in an omnichannel trade landscape.
- Lead and manage a talented 8-expert team, based in Paris and Madrid, setting targets, challenging plans, and having a strong feedback culture. Participate in the People Forum of the Business unit gathering all team managers.
- Actively develop this team and support all individuals on their growth, learning, and development journey, creating a culture of trust, caring, and collaboration.
About the Role
This role will be a key part of the Market and Channel Trade Marketing Forum and report to the Senior Director Marketing FRIB. The overall ambition for the position is to elevate industry-leading in-store and omnichannel marketing to a key priority within the organization and overall marketing mix.
Requirements
- Strong experience in a Sales, Trade, Shopper Marketing, or Brand leader role.
- Understanding of off/online sales channel dynamics in Business unit geographies.
- Consistent track record of leading and developing a successful team (direct and remote management). Be an influential member of a management team.
- Clear understanding of the omnichannel agenda and dynamics to develop the brand experience in-store and on digital commerce.
- Know how to translate consumer expectations into concrete execution plans.
- Proficient communicator. Highly effective in building strong internal networks and able to work with a wide range of collaborators.
- Always seek opportunities to do better and to develop new ways of working.
- Strong result, motivation, and resilience orientation. Data-driven approach, always looking for performance optimization.
- Energetic, passionate, and autonomous – entrepreneurial mentality.
- Proficiency in French and English (written and oral) is essential. Spanish is an asset but not essential.
What We Offer
At the LEGO Group, we offer a range of benefits to support your career and personal life, including Family Care Leave, Insurances, Wellbeing initiatives, Colleague Discount, and a Bonus scheme. We are committed to creating a diverse, dynamic, and inclusive culture of play, where everyone feels safe, valued, and they belong.
Equal Employment Opportunity
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds to apply for roles in our team.
