Trade Marketing Director, France-Iberia

il y a 3 semaines

Paris, Île-de-France The LEGO Group Temps plein
Job Description

As a Trade Marketing Director for France and Iberia, you will be responsible for leading the functional leadership of the FRIB (France, Spain & Portugal) trade marketing team. Your vision and roadmap will drive the current and future trade landscape and the LEGO Group's presence in the Business Unit.

Key Responsibilities

Shopper Marketing

  • Develop and implement LEGO marketing campaigns from toolbox executions to creativity in localization, working alongside Market and channel Trade Marketing and Brand Management teams, Sales, e-Com, retail partners, agencies, and logistics partners/warehouse.
  • Lead Shop in Shop deployment, aligning on the strategy with sales directors and monitoring performance.
  • Activate local shopper occasion campaigns with success along the areas of in-store, merchandising, omnichannel, retailer events & digital, etc.
  • Manage, track & optimize deployment of omnichannel trade marketing activities and establish a reporting system for all activities to develop recommendations for marketing and sales teams.

Channels & Audiences

  • Align plan and develop the trade marketing strategy with Sales directors, RCD partners, and all senior-level business partners.
  • Drive alignments across trade marketing tools where possible and adapt and gap-fill trade material opportunities where needed.
  • Partner closely with offline, eCommerce, and digital marketing teams on omnichannel full-funnel shopper and LEGO experience journey, leading towards a well-rounded plan within the annual ICP process.
  • Work with brand teams to enable visible, impactful & engaging experiences for all audiences.

Partners & Agencies

  • Lead partner agencies' activities and other vendors, achieving positive relationships as well as high-quality, service levels, and performance.
  • Secure excellence in execution at POS while ensuring a 'safety-first approach' for LEGO builds being implemented.
  • Budget responsibility for BTL trade marketing & agency partner activities, striving for efficiency and smart investment in an omnichannel trade landscape.

Leadership

  • Lead and manage a talented 8-expert team, based in Paris and Madrid, setting targets, challenging plans, and having a strong feedback culture. Participate in the People Forum of the Business unit gathering all team managers.
  • Actively develop this team and support all individuals on their growth, learning, and development journey, creating a culture of trust, caring, and collaboration.

Requirements

The overall ambition for the position is to elevate industry-leading in-store and omnichannel marketing to a key priority within the organization and overall marketing mix.

The role will be a key part of the Market and Channel Trade Marketing Forum and report to the Senior Director Marketing FRIB.

What We Offer

The LEGO Group is committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds to apply for roles in our team.

We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong.

We are committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

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