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Director of Digital Strategy

Il y a 3 mois

Paris, Île-de-France Havas Media Temps plein

Position Title:
Global Data & Analytics Director
Front Office

Stakeholders:
Clients, prospects, data source vendors
Our streamlined structure is designed to foster integration and digital proficiency.

All Havas Media teams benefit from specialized units that encompass digital, data, mobile, content marketing, sports, and experiential marketing.

Thanks to our simplified brand hierarchy, management team, and scale, we are uniquely positioned as a major communications network that can provide our clients with integrated services at this level.

~ 8,500 HMG employees worldwide across 80+ countries and 125+ offices (Havas Group has over 18,000 globally)
~€The Global Data & Analytics Director will be instrumental in our jewelry client's global business (a recent acquisition for HMG with anticipated global billings of c.€This role will support the Global business leadership team, collaborating closely with the Global Digital Director and digital experts. This individual will manage digital campaign data collection, attribution, and analytics, making them a vital member of the Global team. Proven expertise in data and analytics management is essential. The goal is to ensure data accountability and provide attribution guidance to the global client business while also dedicating time to other global client relationships based in Paris. Additionally, this role will enhance internal data and strategic excellence in the digital accountability space by increasing knowledge within Havas teams and, importantly, with our key clients.

Data Management:
Collaborate with senior Data & Analytics colleagues to implement techniques for capturing and analyzing digital data, including statistical methods (e.g., correlation, predictive modeling, regression).
Utilize experience in integrating various data sources such as ad-servers, rich media vendors, and e-commerce data.
Generate data extracts to create automated, detailed reporting solutions (in partnership with senior colleagues).

Foster collaboration and communication with global client teams and local data insights managers to optimize the use of global data sources and ensure operational consistency.

Work with diverse data types, including competitive, buzz, ad-serving, web analytics, planning, and attitudinal data.

Provide consultation and execution in merging data sets, developing databases, and troubleshooting data integration and hygiene issues.
Digital Marketing Expertise & Team Collaboration:
Stay updated on and expand expertise in new ad-serving, targeting, and data management technologies.
Educate internal teams and clients on all matters related to digital data and marketing measurement.
Previous experience in a data & analytics role, preferably with agency-side or luxury experience.
Familiarity with digital marketing technologies is required.

Experience with consumer/market research data generated by tools used in media planning, including 1st and 2nd party data.

A solid understanding of digital attribution and its application in media planning is essential.
Experience utilizing data generated by tools used in digital advertising (3rd party).
Proficiency in visualizing data in an innovative and effective manner is expected.
A Bachelor’s or Master’s degree in a relevant field is required.

Language Proficiency:

French: The candidate should have a minimum of 3-4 years of experience in a data & analytics role within an agency.

They should possess experience in media and have developed a working knowledge of the digital and data (including attribution) landscape.

An understanding of the role of communication strategy and planning across all media (Online-Offline, owned, shared, earned, and paid channels) is necessary.

The candidate will have regular client interactions and should be able to work comfortably with the support of senior colleagues and peers to build strong working relationships.

A commitment to enhancing service delivery with a focus on quality, continuous improvement, and the development of best practices across network offices is essential – leading by example whenever possible.