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Digital Marketing Coordinator

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Paris, Île-de-France EFESO Management Consultants Temps plein
About EFESO Management Consultants

EFESO Management Consultants is a leading international consulting firm specializing in 360° Transformation and Performance Improvement of industrial companies. With 40 years of experience, we have established ourselves as a trusted partner for companies seeking strategic, tactical, and implementation solutions.

Job Description

We are seeking a highly skilled Group Digital Marketing Coordinator to join our team on a fixed-term contract of 6 months. The ideal candidate will be responsible for developing, executing, and overseeing digital marketing tactics to raise our brand awareness and generate business opportunities.

Key Responsibilities
  • Develop and implement integrated digital marketing campaigns across various channels, including email, LinkedIn, and website.
  • Design, write, and deploy engaging content to resonate with our target audience.
  • Collaborate with internal clients to understand their goals and target audience, ensuring proper audience targeting and relevance.
  • Enhance our digital presence through Social Media, Website, SEO, and Google Ads, managing our LinkedIn presence and implementing Google Ads campaigns.
  • Manage email campaigns through EFESO's CRM and marketing automation tool.
  • Create workflows in CRM for automating sales and marketing campaigns.
  • Ensure website content is up-to-date and contribute to the website revamp/migration.
  • Contribute to the SEO strategy, including brand content.
  • Update the intranet and send weekly e-newsletters.
  • Make data-driven decisions to improve return on investment of marketing campaigns, adjust strategies based on tracked information, and update lead flows.
  • Project-manage all campaigns from beginning to end, ensuring they meet target objectives.
  • Coordinate digital agencies.
  • Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization.
  • Ensure all marketing campaigns are delivered on time and within budget.
  • Analyze and manage traffic KPIs from our digital channels.
Requirements
  • Bachelor's degree and a minimum of 5 years of relevant B2B Marketing experience within a B2B service company.
  • Solid understanding of integrated campaign development and execution, with a track record of managing multiple marketing programs simultaneously.
  • Proficiency in CRM systems, social media platforms, scheduling tools, email marketing platforms, Adobe Creative suite, and MS Office.
  • Data-driven B2B marketing professional with excellent verbal, written, and visual/presentation skills in English.
  • Knowledge of other languages such as French, German, Italian is a plus.
  • Quick-thinking, hands-on, and excellent project management skills.
  • Able to work autonomously and with different teams.
  • Excellent organizational skills and detail-oriented.
  • Strong analytical skills and the ability to interpret data to drive decision-making.
  • Ability to manage multiple projects and clients simultaneously while meeting deadlines.
  • Curiosity mindset with an ability to stay up-to-date with new digital tools and best practices.
Why Work with Us
  • A career path in a growing consultancy firm.
  • Opportunity to work on different exciting marketing programs and make a real impact on the business.
  • International job position with a dynamic and caring team.
  • Chance to work remotely (office base is Paris, Champs Elysées – Other location TBC).
  • Working in a Group where we build trust in a friendly environment.