Digital Marketing Coordinator
il y a 4 semaines
Job Overview
Global Blue is seeking a highly motivated and detail-oriented Digital Performance Assistant to support the team in deploying the company's international marketing and communication strategy.
Key Responsibilities
- Assist in preparing the marketing and communication content plan in partnership with the Business Intelligence and commercial team.
- Create, localize, and edit visual and written digital content, including infographics, short video content, and visuals for newsletters, presentations, or blog articles.
- Contribute to the visual and editorial animation of Global Blue's B2B and Corporate website: publish, optimize, and update website content (articles, news, etc.).
- Collect quantitative and qualitative data from marketing campaigns.
- Press: Gather, verify, and recommend information and press articles to support the Content Manager.
- Edit and proofread French and English content before it is published online.
- Help the team create and enrich illustrations for the site (photo, video, images, pictograms, etc.) via the Content Management System (CMS).
- Optimize the natural Search Engine Optimization (SEO) by exploiting keywords and HTML tags (title, description, Alt H1, H2, etc.).
- Market research on the latest trends/news for market studies, presentations, and articles.
- Support the marketing team by sharing ideas, participating in team meetings, and attending luxury industry webinars.
What You'll Learn
- Marketing best practices and needs and how to design specific materials.
- How to create and edit videos for events and the website.
- To strengthen your skills for key tools like Excel and PowerPoint.
- To master Canva by creating and designing infographics and webinar invitations on a regular basis.
- How to use CMS to support the marketing team.
Requirements
- You are a curious, resourceful, and innovative person with good analytical skills.
- You have a first experience in digital marketing or digital performance.
- Currently studying Business Administration, Marketing, or equivalent at university.
- Strong written and verbal communication skills in English and French.
- Interest in retail, digital marketing, and luxury products.
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Widespread CMS skills are ideal: WordPress, and Magnolia.
- Knowledge of Adobe Suite to create print and visual content.
- Canva.
- Google tools (Analytics, Trends, Play Play).
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