Digital Marketing Coordinator

il y a 4 semaines


Paris, Île-de-France Global Blue Temps plein

Job Overview

Global Blue is seeking a highly motivated and detail-oriented Digital Performance Assistant to support the team in deploying the company's international marketing and communication strategy.

Key Responsibilities

  • Assist in preparing the marketing and communication content plan in partnership with the Business Intelligence and commercial team.
  • Create, localize, and edit visual and written digital content, including infographics, short video content, and visuals for newsletters, presentations, or blog articles.
  • Contribute to the visual and editorial animation of Global Blue's B2B and Corporate website: publish, optimize, and update website content (articles, news, etc.).
  • Collect quantitative and qualitative data from marketing campaigns.
  • Press: Gather, verify, and recommend information and press articles to support the Content Manager.
  • Edit and proofread French and English content before it is published online.
  • Help the team create and enrich illustrations for the site (photo, video, images, pictograms, etc.) via the Content Management System (CMS).
  • Optimize the natural Search Engine Optimization (SEO) by exploiting keywords and HTML tags (title, description, Alt H1, H2, etc.).
  • Market research on the latest trends/news for market studies, presentations, and articles.
  • Support the marketing team by sharing ideas, participating in team meetings, and attending luxury industry webinars.

What You'll Learn

  • Marketing best practices and needs and how to design specific materials.
  • How to create and edit videos for events and the website.
  • To strengthen your skills for key tools like Excel and PowerPoint.
  • To master Canva by creating and designing infographics and webinar invitations on a regular basis.
  • How to use CMS to support the marketing team.

Requirements

  • You are a curious, resourceful, and innovative person with good analytical skills.
  • You have a first experience in digital marketing or digital performance.
  • Currently studying Business Administration, Marketing, or equivalent at university.
  • Strong written and verbal communication skills in English and French.
  • Interest in retail, digital marketing, and luxury products.
  • Microsoft Office Suite (Word, Excel, PowerPoint).
  • Widespread CMS skills are ideal: WordPress, and Magnolia.
  • Knowledge of Adobe Suite to create print and visual content.
  • Canva.
  • Google tools (Analytics, Trends, Play Play).

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