Global Brand Manager

il y a 2 semaines


Cannes, Provence-Alpes-Côte d'Azur, France Capijobnew Temps plein
Job Title: Global Brand Manager - CPG Expert

Capijobnew is seeking a highly skilled Global Brand Manager to join our team for a 6-month fixed-term contract. As a key member of our Activia Global Brand Marketing team, you will be responsible for managing and supporting marketing equity projects related to the brand equity strategy & implementation within the Activia Global Equity Team.

Key Responsibilities:

  1. Collaborate with the selected partner agency to ensure the new brand platform and positioning comes to life through a consistent brand visual world across touchpoints and adapted storytelling.
  2. Define clear guidelines to ensure stronger brand equity through distinctiveness and increase efficiency of our resources, speeding time to market.
  3. Promote the brand book and foster usage of the guidelines in the brand community worldwide.

About the Role:

This is an exciting opportunity to work on a comprehensive brand book to serve as a blueprint for Activia's executions across different touchpoints and markets. You will have the opportunity to collaborate actively on the equity strategy, working on one of the key strategic priorities for the brand.

Requirements:

  1. Strong passion for Consumer Packaged Goods (CPG/FMCG) and brand management.
  2. Fast learner with good marketing knowledge (first brand management experience).
  3. Passion for creativity, proactive thinking, and a can-do attitude.
  4. Strategic thinking with the ability to handle complex & noisy information.
  5. Organizational skills, able to prioritize and deliver under tight deadlines.
  6. Autonomy, able to work independently and drive project progress.
  7. Ability to work and build relationships with a diverse crowd.
  8. Comfortable working in an international environment.
  9. MS Office (advanced knowledge of Excel and PowerPoint).
  10. CPG experience is a clear plus.

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