Global Store Design and Visual Merchandising Manager
il y a 3 semaines
This is a key role in driving creative excellence at Darphin Paris, responsible for building and developing our luxury beauty brands. The successful candidate will support our Global Creative Directors in high-level concept development and execution of store design and merchandising, helping to move the needle towards disruptive brand-building executions.
Key Responsibilities:- Partner with Global Creative Directors to develop and build strong instore visibility.
- Support in brand management and execution to ensure consistency across channels.
- Align concept development with functional and business needs.
- Support SD/VM needs for priority markets (outposts, podiums, pop-up formats, etc)
- Identify consumer trends, maintain knowledge and execution of industry best practices for retail marketing as well as performing ongoing benchmarking
- Partner with consumer insights to conduct regular environmental analysis, drive and execute compelling storytelling at store
- Work closely with Marketing to create and activate events and experiences in store that have global reach.
- Partner with Creative Operations to align on appropriate talent to ensure accurate execution of creative vision.
- Partner with Regions to analyze and develop strategies for Influencer and Consumer Animation and Events to build brand equity, consumer retention, conversion and revenue.
- Oversees and provides feedback to relevant outside agency partners
- Identify, maintain and manage strong relationships with China and EMEA team in the delivery of event ideation and in-store production services.
- Highly creative skills & work experience at Store Design and Visual Merchandising
- In collaboration with agencies and internal departments, designs and creates floor plans, elevations, schematics, details, sketches and 3D modeling necessary to communicate design vision
- Adaptation of SD/VM concepts across channels of distribution (FSS, DS, Pharma, Specialti-Multi, Pop-ups, etc... )
- Design planograms and planogram's evolution during the year based on Marketing programs
- Create aesthetically optimized visual merchandising schemes for window vitrines and in-store vitrines, for the presentation of existing products and new product launches
- Drive high visual merchandising standards across the retail locations with creation of clear guidelines and communication for each launch program
- Apply & Adapt Global Store Design & VM Concepts guidelines to regional projects & constraints within timing and quality
- Produces concept sketches, presentation drawings, technical drawings, specification and artwork layouts as required to communicate design intent
- Establishes a list of preferred and reliable freelance consultants to unsure workload smoothness
- 10+ years of creative experience in SD / VM, in luxury beauty is a plus.
- Analytic, strategic thinker with strong written and oral skills
- Good visual awareness, creative ability and driver of innovation
- Project Management with problem solving skills
- Solid organizational skills, detail-oriented, time management skills, ability to juggle priorities.
- Self-responsible, proactive and autonomous is essential.
- Well organized, autonomous, proactive and detail oriented
- English is mandatory, mastery of French is a plus
- An international work experience is a plus
- Team player & strong relationship-building skills: ability to work with a variety of people in various disciplines and enjoys collaborating with positive attitude.
- Excellent communication skills, both written and verbal.
- Proficient knowledge of Adobe programs Photoshop, Illustrator, Indesign.
- Knowledge in motion design, AUTOCAD / SKECTH UP / SOFTWARE 3D.
- Strong understanding and experience in both online and offline retail experience
- Committed to introducing environmentally conscious strategies to skincare industry
- Ability to work in a fast-paced environment and meet tight deadlines.
- A great portfolio showing high-end store design / visual merchandising work
- Unlimited passion for beauty and luxury.
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