Brand and Corporate Engagement Lead

il y a 1 mois


SaintGenisLaval, Auvergne-Rhône-Alpes, France Ecotone Temps plein

We are Ecotone, a pioneering company dedicated to changing the way food is produced and its impact on biodiversity. Our mission is to reform the industry from soil to table, offering food that not only tastes good but also does good for our planet and all its inhabitants.

We have offices, people, and factories across 7 key countries, and our products can be found in more than 90 countries worldwide, with over 15 leading and purposeful brands that are over 80% organic, 95% vegetarian, and all GMO-free.

We are seeking a passionate, strategic, and innovative Brand and Corporate Engagement Lead to carry out innovative and purpose-driven PR & influence communication campaigns for our iconic brands, enhance our corporate reputation, and engage all our stakeholders. Your efforts will ensure our business stands out in a competitive landscape, push forward our convictions, and help us achieve our ambitious "Food for Biodiversity" mission.

Key Responsibilities:

  • Lead innovative and purpose-driven communication campaigns for our iconic brands.
  • Work closely with marketing to boost visibility, influence, and overall fame of our iconic brands.
  • Develop compelling content that deepens audience connections and amplifies our voice in promoting organic, plant-based, and fair trade food.
  • Ensure that all communication initiatives align with brands purpose, strategy, and business goals.

Corporate Communication:

  • Define and manage the media & influence strategy to boost corporate reputation, influence policies, and drive business growth.
  • Leverage and manage our social media profiles and digital presence, building a pipeline of engaging content aimed at increasing audience reach and influence.
  • Produce a variety of communication materials to amplify corporate messaging across brands and countries.

Ecotone's Community Engagement:

  • Define and deliver an agile communication program to engage all employees on our mission.
  • Coordinate the deployment of internal communication through all MSOs.

Competencies:

  • Significant experience in in-house or agency brand communications roles.
  • Excellent copywriting skills, passion for storytelling.
  • Marketing/creative communication background/experience working with prominent brands.
  • Proven track record of driving communications campaigns, managing projects on-time and on-budget to deliver measurable business outcomes.

Why Ecotone?

  • Our mission "Food for Biodiversity" means protecting, growing, and cherishing biodiversity by offering diverse, organic, and plant-based food.
  • Our brands and delicious products help transform our food system for the better.
  • We have a Great Place to Work certification.
  • We offer a European and international culture.


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