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Senior Global Brand Director
Il y a 2 mois
We are seeking a highly experienced Senior Global Brand Director to lead the commercialization of ALTUVOCT, a rare disease treatment. The successful candidate will be responsible for developing and executing a global brand strategy, managing the commercial brand team, and collaborating with cross-functional teams to drive business growth.
Key Responsibilities- Develop and execute a global brand strategy for ALTUVOCT, aligning with Sobi's ambition and business objectives.
- Manage the commercial brand team, including the ALTUVOCT Brand Lead and Haemophilia Sr Product Manager, to ensure successful product launch and execution.
- Collaborate with cross-functional teams, including Market Access, Medical, Patient Access, Regulatory, Tech Ops, Business Intelligence, and Finance, to drive business growth and achieve key performance indicators (KPIs).
- Lead the Global Enterprise/Brand Team (GET) for ALTUVOCT, ensuring integrated strategy and team output.
- Develop and coordinate the implementation of global cross-functional brand strategy, positioning, and communication, congress strategy, KOL management, and geographical expansion.
- Partner strategically and operationally with the VP, Head of Haemophilia, and CAT Lead to drive daily activities and specific processes.
- Build and nurture fruitful partnerships with affiliates to gather key insights and provide strategic guidance and tactical support.
- Engage with external stakeholders, including KOLs, to set the foundation for realizing ALTUVOCT ambition.
- Control external expenses, promotion, and advertisement, maximizing Sobi resources and aligning with financial requirements and forecasting control.
- Represent the commercial function in the Core Asset Team (CAT) and work with peers to guarantee synergies and tackle common obstacles.
- Liaise with Sanofi, commercialization partner, to maximize the potential of a global footprint.
- Proven experience in global pre-launch and launch activities in rare diseases, preferably in Haematology.
- Project management skills and result-driven attitude.
- Strong brand management experience gained in global roles and/or leadership roles in marketing/commercial departments.
- Multi-stakeholder project management and leadership experience, delivering results on time and within budget.
- Additional commercial experiences, including sales, market analytics, and business intelligence, would be a plus.
- University degree level education – medical/science based.
- Experience in Life Cycle Management.
- Ability to manage and coordinate external consultants and agencies.
- Demonstrable customer relationship management experience.
Skills/Knowledge/Languages
Required:
- Fluency in written and spoken English.
- Additional European language skills are an advantage.
- Proficient IT skills in PowerPoint, Excel, and Word.
Personal Attributes
Required:
- Cross-cultural awareness, effective communication, and team working skills, good interpersonal and social skills.
- Flexible/agile with an ability to manage change, operate in an environment of ambiguity, and be solution-focused.
- Indirect leadership capabilities, ability to influence, motivate, and delegate without a direct leadership mandate.
- Excellent planning, organizing, and coordination skills.
- Demonstrate, embrace, and align with the company's values (Care, Ownership, Ambition, Urgency, and Partnership).
- Ability to control and flourish in an environment of ambiguity, uncertainty, and stressful situations.
- Solid strategic and business acumen.
- Significant track record of demonstrated personal leadership with the ability to influence, lead, and get the job done without line authority and in all conditions.
- Cross-cultural working appreciation and experience.
- Knowledgeable in medical and technical aspects.
- Autonomy, entrepreneurship attitude, and proactivity.
- Solution-oriented and pragmatic attitude.
- Effective communication and team working skills.
- Personal transparency, candor, and full integrity.
