Marketing Brand Manager
il y a 1 jour
Présentation du poste
Le/la Chargé(e) de Marketing Brand est un professionnel de l'animation marketing qui travaille au sein du service Marketing de FoodChéri. Il/elle est chargé(e) de déployer les concepts marketing des marques de l'entreprise et d'animer les projets avec l'aide du Head of Brands.
Missions principales
1. Animations marketing
- Élaboration des plans d'animations marketing FoodChéri et Seazon (animations commerciales, RSE, Food)
- Gestion du lancement des animations marketing : workshops, brief rédaction et créa, gestion du planning
- Suivi de la production des contenus digitaux (header, encart, NL,...) et impression (affiches, flyer,...)
- Mise en ligne des contenus sur le site internet
- Coordination avec les équipes concernées : food, commerciale, logistique, R&D.
- Analyse des résultats
2. Gestion de projets marketing
- Marketing de l'offre : suivi des projets avec la Head of Brands sur la cohérence et la mise en avant des offres de service
- Programme de fidélité et cycle de vie des marques : production de contenus, suivi des stocks, paramétrage BO, sourcing nouveaux partenaires
- Campagnes de co-branding : veille, prise de contact, déploiement, reporting
3. Développement d'outils marketing
- Développement d'outils institutionnels : packaging, sacherie, flyers, vidéo, etc.
- Accompagnement de l'équipe marketing opérationnel et logistique pour le développement de supports pour les comptoirs ou les salons (signalétique, affiches,...)
4. Autres missions
- Construction et suivi du budget
- Supervision des demandes des différents services (RH/B2B/acquisition/...)
- Réponse aux messages du service client
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