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Lead Product Strategist
Il y a 2 mois
Lead Product Strategist - Global Division
- Strategic Development: Formulate and execute yearly marketing activation strategies for our products in partnership with global distributors and regional marketing leaders.
- Collaborative Efforts: Engage with regional managers to assist in crafting and implementing tailored marketing initiatives.
- Education and Growth: Design comprehensive training programs focused on product knowledge and brand positioning, delivering these to distributor teams.
- Media Strategy: Collaborate with media agencies to oversee and optimize media expenditures (TV, Digital) for maximum return on investment.
- Resource Creation: Develop vital marketing resources including training materials, prospecting tools, and brand engagement assets.
- Event Management: Plan and coordinate the annual seminar for international distributors.
- Performance Evaluation: Assess brand performance indicators, review marketing campaigns, and offer actionable, data-driven insights.
- Packaging & Regulatory Compliance: Oversee packaging revisions and suggest optimization strategies while ensuring adherence to regulatory standards.
- Cross-Functional Collaboration: Partner with internal teams (procurement, regulatory, legal, global marketing, and project management) to identify potential new product opportunities and facilitate their global launch.
