Marketing Performance Analyst

il y a 3 semaines

Paris, Île-de-France Amplifon Temps plein
Marketing Performance Analyst (Senior)

Amplifon, the global leader in hearing care solutions and services, is seeking a dynamic and results-driven Marketing Performance Analyst (Senior) to join our Marketing team in Paris. As a key member of our team, you will play a critical role in driving our Country's strategy and performance by developing and implementing innovative marketing strategies, managing media channels effectively, and optimizing customer experiences.

Main Responsibilities:
  • Analyzing marketing performance data, including marketing funnel metrics, sales funnel impacts, customer and sales feedback, and operational KPIs.
  • Developing complex data sets and models to forecast and control main marketing funnel events and customer/channel mix.
  • Creating and maintaining reporting tools and dashboards that provide key performance indicators to marketing managers and leadership.
  • Conducting ongoing and ad-hoc analyses to enable deeper understanding of customer segments, marketing campaigns, business trends, and channel performance, and extracting actionable insights.
  • Reviewing and assessing cross-channels marketing investments and ROI, and supporting business steering via optimal revenue management and investments allocation decisions.
  • Creating and implementing effective reporting and presentations for executive and leadership teams, overall and on specific strategic initiatives.
  • Providing analytics and key insights to the marketing teams to support business revenue growth, adding all KPIs details to better understand root causes and influence marketing decisions.
  • Working closely with all marketing teams to have a comprehensive view of marketing and business performance and projects, and proactively suggesting or defining improvement actions.
  • Collaborating with cross-functional teams, including BI, Retail excellence, sales, finance, to gather, analyze, and share data and insights for in-depth analysis and improve overall performance.
Requirements:
  • Master's degree in management, business administration, mathematics, statistics, analytics, or related field.
  • Strong ability in identifying problems, analyzing root causes, presenting findings, and recommendations effectively.
  • Proven experience in data analysis, visualization, reporting, interpretation, and extraction of key insights. Required knowledge of data analysis tools, preferably Excel, BI platforms, or SQL.
  • Capability to transmit core messages and insights via effective reports and presentations.
  • Knowledge of marketing mix landscape, functioning, and dynamics of key channels and investments allocation, core KPIs.
  • Fluent French and English are mandatory.
  • Performance and goal-orientation, strong accountability on results.
  • Ability to adapt to a dynamic and fast-paced retail environment.
What We Offer:
  • A flexible policy with days of home-office per week.
  • Access to our training academy offering over courses, as well as career development opportunities in France and abroad.
  • An attractive environment: a fast-growing international company with a solid economic performance in an attractive sector.
  • A friendly, positive, and dynamic corporate culture, where your voice is heard, and you are encouraged to take initiative and carry out projects from day one.
  • Amplifon has been named "Top Employer" in France and throughout Europe.
  • Be part of the supply chain community and take advantage of benchmarking and experiences from other countries.

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