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Head of Marketing Strategy
il y a 1 mois
We are seeking a highly skilled and experienced Head of Marketing to join our team at CMA CGM. As a key member of our leadership team, you will be responsible for developing and executing our marketing strategy to drive business growth and revenue.
Key Responsibilities- Elevate our marketing intelligence and define its strategy through the supervision of macroeconomic studies, competitive benchmarks, customer segmentation, and market insights.
- Build operational marketing strategy and roadmap to enhance customer communication (campaigns & events) to support sales in routine & strategic discussions.
- Revitalize our product lab to drive innovation and revenue, introduce new products beyond CMA CGM+ offerings, devise innovative solutions for key clients, and guarantee their implementation.
- Oversee the pricing strategy and implementation of various elements, such as Bunker Adjustment Factor, Detention and Demurrage, European Emissions Trading System, ...
- Optimize performance monitoring to offer comprehensive global commercial performance and 360° customer insights.
- Lead strategic partnerships with clients, prospects, and providers to foster differentiation and profitable growth.
- Higher education degree from a Business School, Engineering School, or university background.
- Minimum 5 to 10 years of experience in Marketing and performance is required (including at least 5 years in senior roles).
- Strong strategic thinking and analytic skills.
- Fluent in English.
- Shipping industry knowledge would be a plus for this position.
- Assertive communication and result-driven mindset.
- Entrepreneurial spirit, boldness, and innovation; ability to lead and develop teams.
CMA CGM is a global leader in shipping and logistics, serving more than 420 ports around the world on five continents. We are committed to the energy transition in shipping and have set a target to become Net Zero Carbon by 2050. Through our CMA CGM Foundation, we act in humanitarian crises that require an emergency response by mobilizing our shipping and logistics expertise to bring humanitarian supplies around the world.
