Marketing Director

il y a 6 jours


Marseille, Provence-Alpes-Côte d'Azur, France American President Lines Temps plein
Job Title: Head of Marketing & Studies

The CMA CGM Group, a global leader in shipping and logistics, seeks a seasoned marketing professional to drive growth and innovation across its operations.

As Head of Marketing & Studies, you will be responsible for developing and executing a unified marketing strategy that enhances our outreach and revenue. This includes elevating marketing intelligence, defining its strategy, and overseeing the pricing strategy and implementation of various elements.

You will also lead strategic partnerships with clients, prospects, and providers to foster differentiation and profitable growth. Additionally, you will revitalize the Product Lab to drive innovation and revenue, introduce new products beyond CMA CGM+ offerings, and devise innovative solutions for key clients.

The ideal candidate will have a higher education degree from a Business School, Engineering School, or university background, with a minimum of 5 to 10 years of experience in marketing and performance. Strong strategic thinking and analytic skills are essential, as well as shipping industry knowledge and assertive communication and result-driven mindset.

This is a unique opportunity to join a dynamic and innovative company and contribute to its growth and success.

Key Responsibilities:

  1. Elevate marketing intelligence and define its strategy.
  2. Oversee the pricing strategy and implementation of various elements.
  3. Lead strategic partnerships with clients, prospects, and providers.
  4. Revitalize the Product Lab to drive innovation and revenue.
  5. Optimize performance monitoring to offer comprehensive global commercial performance and 360° customer insights.

Requirements:

  1. Higher education degree from a Business School, Engineering School, or university background.
  2. Minimum 5 to 10 years of experience in marketing and performance.
  3. Strong strategic thinking and analytic skills.
  4. Shipping industry knowledge.
  5. Assertive communication and result-driven mindset.

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