Senior Director of Product Marketing

il y a 3 semaines

Paris, Île-de-France Mirakl Temps plein
Job Title: Senior Director of Product Marketing

Mirakl is a global leader in platform business innovation, empowering retail and B2B enterprises with cutting-edge technology to digitize and expand product assortment, improve efficiency, and boost profits.

As a Senior Director of Product Marketing, you will lead and elevate our product marketing efforts, driving the go-to-market strategy, positioning, messaging, analyst relations, and overall marketing success of our multi-product suite of solutions.

Key Responsibilities:
  • Develop and execute the global product marketing strategy aligned with Mirakl's business objectives and growth targets.
  • Lead and mentor a team of product marketing professionals, fostering a culture of innovation, collaboration, and excellence.
  • Work closely with cross-functional teams to ensure cohesive strategies and execution.
  • Define and manage the go-to-market strategy for all Mirakl products, ensuring successful product launches and sustained market growth.
  • Craft clear and compelling product positioning and messaging that resonates with target audiences and drives market demand.
  • Develop and maintain a deep understanding of customer needs, market trends, and competitive landscape to inform product messaging and positioning.
  • Build and maintain strong relationships with key industry analysts, ensuring they are well-informed about Mirakl's products, vision, and market leadership.
  • Partner with the demand generation team to develop and execute marketing campaigns that drive awareness, engagement, and pipeline growth.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 7+ years of experience in product marketing, preferably within the SaaS or technology industry.
  • Proven experience in leading and managing high-performing marketing teams.
  • Strong strategic thinking, analytical, and problem-solving skills.
  • Excellent written and verbal communication skills with the ability to create compelling narratives.
  • Deep understanding of the B2B marketing landscape and eCommerce dynamics.
  • Demonstrated success in developing and executing go-to-market strategies for complex products.
  • Ability to thrive in a fast-paced, dynamic environment with a strong sense of urgency and adaptability.
  • Fluent in English and French.

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