Senior Director of Marketing
il y a 6 jours
As a Senior Director of Marketing, you will be responsible for orchestrating pharmaceutical and medical device marketing strategies to maximize financial profit. You will allocate and prioritize promotional resources to activities with the highest economic return within the cluster and co-construct access strategies to protect the value of current and future product portfolios.
You will integrate Digital and Data in the construction of product strategies to maximize investment efficiency. With the Finance Department, you will prepare the long sales outlook, budget, and submit them for approval.
You will draw up marketing and sales strategies, orchestrate the development and implementation of common and country-specific marketing strategies, and consolidate marketing insights based on trends and data to facilitate decision-making.
You will co-develop market research with the sales operations team where necessary, monitor the execution of marketing campaigns, and measure their impact. You will instill support for digital promotion channels in brand plans and execution.
You will represent business (including customer) and marketing needs at regional/global meetings. With the Market Access, Communications, and Public Affairs Department and the Medical Department, you will participate in the co-construction of access strategies and protect the value of the product portfolio.
You will work closely with market access teams to develop integrated marketing strategies that meet the pricing, reimbursement, and market entry challenges specific to each country in the cluster.
You will work with market access teams to ensure that marketing materials and initiatives are aligned with access and pricing strategies, maximizing availability and effectiveness.
You will foster cross-functional collaboration to ensure successful product launches and rapid market penetration. You will monitor and analyze marketing performance indicators, provide insights, and recommendations to refine strategies and drive results.
You will prepare regular reports and executive summaries for senior management, highlighting key achievements and areas for improvement.
You will develop employees (individual priorities/development actions/training) around key competencies. You will be a driving force in exchanges, particularly with local, national, and international governing bodies.
Requirements:
- Master's or Bachelor's degree in Business Administration, Economics, or related field of study.
- At least 8 years of successful experience in Marketing and Sales Management in the pharmaceutical and/or healthcare industry.
- Able to pay close attention to the performance indicators that drive the organization, set clear objectives, and make teams accountable for results, making customer needs the cornerstone of the vision.
- Strong oral and written communications skills in French and English.
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