Marketing Director

il y a 1 semaine

Courbevoie, Île-de-France Nexans Temps plein
Job Description

Position Title: Marketing Director

Organization

  • Entity: D&U EAP BG
  • Hierarchy: Reports to BG D&U EAP EVP
  • Location: Paris La Défense, France
  • Scope: Europe + Asia Pacific
  • 18 Countries covered: France, Belgium, Netherland, Swisserland, Greece, Spain, Italy, Germany, China, Australia, New Zealand, Sweden, Finland, Norway
  • CA: 2.1 milliard euro
  • 25 plants

Purpose

  • The BG Marketing is in charge of the strategic marketing (developing strategy for smart growth) related to the Electrification Value Chain and its related Customers and Partners (inc. Distributors, Installers and Utilities) for all Nexans' offers, Omnichannel marketing Digital Marketing Channel management
  • He/she leads strategic projects aiming at Transforming Nexans Offer portfolio at BG level, to improve operating margins in the BG through better pricing and bid coordination and through new offer relevant development.
  • To perform his/her job, the BG Marketing Vice President can rely on a strong cooperation with the Marketing Managers in the BU and with the marketing team at the corporate level and provides support to Squad Teams.

Main Business Expectations

  • Identify strategic opportunities for Nexans positioning and offer development based on market and competition analysis and provide insights for marketing strategy
  • Mobilize a complete offer portfolio knowledge to propose improvements of Nexans offer portfolio
  • Define recommendations for strategic pricing inc. guidelines, process & tools
  • Define recommendations for operational marketing, to drive differentiation and advanced value proposition, including Digital roadmap
  • Consolidate data and ensure its quality, offer analysis and identify discrepancy causes
  • Generate prescription through meeting Platinum & Gold Accounts and making visible Nexans offer
  • Promote organizational effectiveness and Talent development

Key Interfaces

  • BUs GMs
  • BUs sales teams
  • BUs marketing teams
  • Design Labs & R&D network
  • BD&U EMEA sales or marketing teams

Expected Results

  • Improvement of sales financial results (indicators: sales, gross margin, commercial margin, overdues x days of sales)
  • Shift Go Premium implementation
  • Push the differentiated offers
  • Improvement of customers satisfaction (indicators: customer surveys, number of customer visits, market share per market segment, new customers / period)
  • Improvement of Nexans brands awareness and recognition
  • Progress of the digital roadmaps with our key accounts

Nexans Culture

Nexans is a company that values innovation, performance, and collaboration. We are committed to creating a culture of growth and development, where employees can thrive and contribute to our success.

Programme de Cooptation

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