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Mobile & Multi-Device Media Trader

Il y a 2 mois

Paris, Île-de-France Havas Group Temps plein

About Havas Group

Havas Group is a global communications agency network with a strong focus on creativity and innovation. We are committed to delivering exceptional results for our clients through data-driven strategies, cutting-edge technology, and a collaborative approach.

Mobile & Multi-Device Media Trader

Reporting directly to the Trading team manager, the Mobile trader is responsible for delivering media trading primarily on mobile but also multi-device for a portfolio of clients. This role contributes to the development and implementation of consulting services and actively participates in developing the activity of Mobext and Affiperf with clients & major programmatic partners.

Responsibilities:

  • Operations:
    • Operate programmatic campaigns
    • Oversee campaign delivery and profitability
    • Ensure adherence to established procedures
    • Conduct weekly reporting activities and results for the Trading Director
  • Campaign Optimization:
    • Implement daily campaign pacing adjustments to meet budget and ordered unit targets
    • Perform daily campaign optimizations using BI (Business Intelligence) tools and Excel-based data analysis
    • Conduct weekly analysis of top-performing domains
    • Analyze third-party statistics on a minimum weekly basis
  • Reporting:
    • Provide weekly reporting updates to the Trading Director
    • Generate weekly reports for agency partners
    • Prepare weekly reports on campaign management statistics (performance, pacing, etc.)
    • Demonstrate familiarity with trading platforms, particularly mobile trading platforms
    • Audit local trading operations and report findings to the Trading Director
  • Career Development:
    • Develop an understanding of A/B and split testing methodologies
    • Implement testing methodologies on campaigns under the guidance of Trading Managers
    • Actively participate in new product testing and implementation; provide feedback to the Trading Director and Local Head
    • Gain a comprehensive understanding of the broader programmatic ecosystem and the modern media agency

Qualifications:

  • Master's degree in Marketing, Communications, or an analytical/quantitative discipline
  • 1+ year of experience in media trading, specifically in mobile or programmatic advertising
  • Strong knowledge of the digital advertising landscape
  • Understanding of the operational processes involved in running media trading operations
  • Highly analytical and comfortable with data processing and interpretation
  • Interest in technology and mobile platforms
  • Problem-solving skills
  • Excellent communication and interpersonal skills