Strategic Marketing Manager for Complex Products
il y a 4 semaines
Strategic Marketing Manager
We are seeking a Strategic Marketing Manager to join our team at Nemera France SAS. As a key member of our marketing team, you will be responsible for the development and implementation of strategic marketing plans for our product range/portfolio.
This position includes both strategic marketing (definition and implementation of the strategic plan for the assigned product category) and operational marketing (responsibility for steering the development of new products with the R&D teams).
- Develop and implement the strategic plan for the category and product portfolio with the support of management.
- Analyze the market and anticipate trends to identify unsatisfied needs and growth opportunities.
- Support the franchise strategy and define the strategies for the assigned product portfolio.
- Identify opportunities for developing innovations, product range extensions or associated services.
- Build and maintain an internal and external network of key players and contacts for the category.
- Lead the development and market introduction of new products, and manage the product life cycle.
- Build and manage the roadmap of new opportunities for the category.
- Draw up briefs for the development of new products, considering the needs of customers and patients.
- In collaboration with the R&D team, design and manage the development of new launches.
- Identify activities and projects related to the product lifecycle.
- Ensure and support sales development for the assigned category.
- Define and communicate the positioning and value proposition of the product/range.
- Design the content and update the communication tools for the product portfolio.
- Prepare and participate in trade fairs and conferences.
- Identify target customers and support prospecting initiatives.
Requirements:
- BA or master's degree in marketing, Life Sciences, Engineering or Business required.
- Minimum 5 years of experience in B2B business and marketing in the environment of technically complex products.
- Excellent level of English: day-to-day working language.
- Excellent knowledge of market analysis tools and methods.
- Business acumen: understanding commercial and strategic issues.
- Good knowledge of the pharmaceutical industry market.
- Technical affinity and technical interest/willingness to learn.
- Managing and organising projects with multi-functional teams.
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