Commercial Growth Manager
il y a 4 jours
About Upfield
We are a global leader in plant-based consumer goods, offering consumers a compelling choice in four growing categories: butters and spreads, creams, liquids, and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.
Our vision is to make sustainable, delicious food accessible to everyone. Our products are more affordable and more sustainable than their dairy equivalents.
Location: Paris
Hybrid work arrangement
About the positionWe are seeking an experienced Commercial Growth Manager to lead our revenue growth strategy for Spreads and Plant-Based Products in France and Belgium. As a key member of our cross-functional team, you will develop and implement commercial strategies to drive profitable volume growth for our market-leading brands.
Main Accountabilities:- Develop and maintain France and Belgium price and promotional strategy incorporating market, shopper, consumer, and customer insights, data analytics using Power BI and RGM tools, research, regional guidelines, and applicable best practices.
- Lead the review and optimisation of trade spend investments in line with overall product and price positionings and channel strategies, and track the development of price corridors and promotional mechanics with clear action plans.
- Provide input and advice on key customer negotiations including trade spend optimisation & Private Label tenders.
- Support sales and marketing teams with reviewing customer and brand mix and provide recommendations of actions to optimise profitable growth.
- Lead cross-functional teams to set channel, brand, pack, and price architecture strategies for each market to identify opportunities; track implementation and propose adjustments where necessary.
- Own the local value realisation plans including all the RGM pillars, track the status of action plans and KPIs with local cross-functional team and reporting to the Global RGM Centre of Excellence and Regional RGM as part of monthly reviews.
- Ensure annual plans are built on agreed price & promo strategies and financial forecasts have the right build from RGM point of view.
- Provide market-specific deep-dive analysis and recommendations to cross-functional teams with an alignment with Global RGM Centre of Excellence and Regional RGM.
- Provide input into innovation P&L – pricing*, promo strategy, and commercialisation.
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