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Marketing Automation Strategist

il y a 1 mois

IssylesMoulineaux, Île-de-France Edenred Temps plein
Mission

L'équipe Stratégie, Marketing & Transformation du Groupe Edenred a pour mission de soutenir les filiales d'Edenred dans plus de 40 pays pour maximiser leur potentiel de croissance organique.

Le Growth Marketing Intern soutiendra l'équipe Marketing & Opérations Commerciales dans trois domaines principaux :

  1. Identifier les leviers pour augmenter les Performances Marketing
    • Suivre et évaluer les stratégies de Contenu, Marketing Automation & CRM de nos filiales au travers le monde
    • Élaborer des plans d'action pour aider les filiales Edenred à accélérer leur croissance
    • Identifier et analyser les stratégies marketing de la concurrence et les dernières tendances du marketing digital
  2. Réaliser des Analyses Stratégiques de Business Intelligence
    • Consolider et challenger des Indicateurs clés de Performance afin d'identifier les axes d'amélioration
    • Préparer des modèles Excel, des tableaux de bord, des présentations PowerPoint pour aider les filiales à booster leur génération de leads
    • Renforcer et partager les meilleures pratiques d'Edenred en Marketing au travers des échanges avec les filiales
    • Créer des livrables afin de structurer/synthétiser l'Expertise d'Edenred (Tableaux de bord Excel, Playbook, Ateliers)