Senior Marketing Communications Strategist
il y a 5 jours
Raffles is a luxury hotel brand with a rich history and commitment to excellence. With locations in prime destinations worldwide, our hotels offer guests an unforgettable experience.
Job Description:Marketing Communications ManagerWe are seeking an experienced Marketing Communications Manager to join our team at Raffles Maldives. As a key member of our marketing department, you will be responsible for developing and executing marketing campaigns that drive guest engagement and loyalty.
- Maintain strong relationships with local and international media outlets to secure press coverage and collaborations.
- Develop and maintain current media lists, including local and international travel, leisure, lifestyle, entertainment, business, and food editors.
- Execute media placements for the hotel through news releases and personal contacts.
- Design and implement business and leisure travel promotions, releasing them to press and/or target audience.
- Explore valuable media trades where appropriate.
- Serve as the hotel spokesperson, making official statements to media during crisis situations, when appointed by the General Manager.
- Maintain a comprehensive photo/electronic library of the hotel's Executive Committee (ExCo) and all other aspects of the hotel.
- Maintain and update the hotel's website and pages on the Raffles Hotels & Resorts (RHR) website.
- Arrange photography of VIP guests and maintain archives.
- Submit stories/photos to media and RHR regularly.
- Monitor news coverage and circulate internally.
- Maintain an updated hotel press kit, including news releases, ExCo biographies & photos.
- Assist the Director of Sales and Marketing in developing and producing sales support materials for the hotel, such as newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.
- Assist the Director of Food and Beverage in developing and producing signage, menus, and other F&B collateral materials.
- Ensure all printed materials adhere to corporate identity standards.
- Coordinate special events and promotions, ensuring maximum publicity.
- Establish PR & Communications programs that benefit and support sales and F&B strategies and initiatives.
- Evaluate requests for hotel donations of services/financial participation from civil, social, and charitable organizations; respond to requests, coordinate reservations, and prepare gift certificates.
- Coordinate joint fundraisers and community promotions.
- Represent the hotel in major civic or community programs.
- Contribute to employee newsletter, announcements, and other printed materials published by Human Resources.
- Achieve awards and accolades through a diligent awards action plan and track progress throughout the year.
- Luxury hotel marketing communication knowledge.
- High computer literacy.
- Diploma or degree in communication science, general management, or hotel management.
- Good interpersonal skills with ability to communicate with all levels of colleagues.
- Service-oriented with an eye for details.
- Multicultural awareness and able to work and thrive within a culturally diverse environment.
- Good presentation and influencing skills.
- Flexible and able to adapt to change effectively.
- Ability to work independently and has good initiative under dynamic environments.
- Self-motivated and energetic.
We are looking for a highly motivated and experienced Marketing Communications Manager to join our team at Raffles Maldives. The ideal candidate will have a strong background in marketing communications, excellent writing and communication skills, and the ability to work effectively in a fast-paced environment.
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