Head of Growth Marketing

il y a 3 semaines


Lyon, Auvergne-Rhône-Alpes, France Upfluence Temps plein
About the Role

We are seeking a highly skilled Growth Marketing Specialist to spearhead user acquisition and sales pipeline strategies, driving our company's expansion through innovative growth tactics.



Key Responsibilities

  • Design, implement, and optimize inbound performance marketing campaigns to attract new users and schedule demos for the sales team.
  • Conduct A/B testing and experiments to maximize conversions and drive incremental qualified demos for the sales team.
  • Use data analytics to uncover growth opportunities, understand user behavior, and measure the effectiveness of growth initiatives.
  • Allocate and manage budgets for growth-related initiatives, ensuring optimal spending to achieve the best return on investment.
  • Identify and evaluate new markets or user segments aligned with our growth objectives.
  • Partner closely with sales and other teams to align growth initiatives across departments, ensuring integrated and non-siloed efforts.


Requirements

  • At least 5 years of experience in demand generation and managing paid ad campaigns, including SEA, LinkedIn, programmatic ads, and Meta.
  • A strong performance marketing and data-driven mindset.
  • A proven track record in driving pipeline growth for B2B SaaS companies.
  • Skills in conversion optimization and maximizing ROI.
  • Creativity, curiosity, and problem-solving skills.
  • Fluency in English.


About Us

We are Upfluence, a fast-growing start-up with a young and inspiring team. We offer a stimulating and challenging environment with autonomy, a mixed and international team, and incredible office in Lyon. We celebrate diversity and are committed to creating an inclusive environment for all employees.


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