Head of Growth Marketing
il y a 3 semaines
We are seeking a highly skilled Growth Marketing Specialist to spearhead user acquisition and sales pipeline strategies, driving our company's expansion through innovative growth tactics.
Key Responsibilities
- Design, implement, and optimize inbound performance marketing campaigns to attract new users and schedule demos for the sales team.
- Conduct A/B testing and experiments to maximize conversions and drive incremental qualified demos for the sales team.
- Use data analytics to uncover growth opportunities, understand user behavior, and measure the effectiveness of growth initiatives.
- Allocate and manage budgets for growth-related initiatives, ensuring optimal spending to achieve the best return on investment.
- Identify and evaluate new markets or user segments aligned with our growth objectives.
- Partner closely with sales and other teams to align growth initiatives across departments, ensuring integrated and non-siloed efforts.
Requirements
- At least 5 years of experience in demand generation and managing paid ad campaigns, including SEA, LinkedIn, programmatic ads, and Meta.
- A strong performance marketing and data-driven mindset.
- A proven track record in driving pipeline growth for B2B SaaS companies.
- Skills in conversion optimization and maximizing ROI.
- Creativity, curiosity, and problem-solving skills.
- Fluency in English.
About Us
We are Upfluence, a fast-growing start-up with a young and inspiring team. We offer a stimulating and challenging environment with autonomy, a mixed and international team, and incredible office in Lyon. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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