Product Marketing Assistant

Il y a 2 mois

IssylesMoulineaux, Île-de-France Withings Temps plein
About the Role

We are seeking a highly motivated and detail-oriented Product Marketing Assistant (H/F) to join our team at Withings. As a key member of our marketing and sales team, you will play a crucial role in introducing new products and enhancing existing ones by effectively communicating their value to the consumer public.

Key Responsibilities
  • Market Analysis and Research
    • Analyze market and consumer data to recommend actionable strategies for product positioning and consumer marketing.
    • Monitor trends and emerging consumer behaviors to inform product development and marketing initiatives.
  • Competitor Analysis
    • Conduct competitive analysis on positioning, messaging, and product launches to identify opportunities and threats.
    • Develop and maintain a comprehensive database of competitors and share insights through a monthly newsletter.
  • Sales Analysis and Reporting
    • Conduct weekly sales analysis with in-depth regional breakdowns to inform product marketing strategies.
    • Provide monthly sales reports to assess user acquisition and upgrades, enabling targeted campaigns.
  • Product Marketing Materials
    • Distribute marketing materials for press, sales teams, and online marketing, including videos, sales presentations, comparisons, and photos.
    • Update assets as needed and ensure they are shared across the company to facilitate cohesive and consistent messaging.
Requirements
  • Pursuing a degree in Marketing, Business, or a related field.
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Excellent communication skills, both written and verbal.
  • Interest in technology, healthcare, and consumer behavior.
  • Ability to work independently and as part of a team.
What We Offer
  • Join a pioneering company in connected health, recognized for innovative products and a commitment to improving health outcomes.
  • Contribute to ambitious projects that shape the future of health and wellness.
  • Work in an international environment with teams based in multiple locations.
  • Participate in the continuous improvement of our products and services through beta-testing and feedback.
  • Enjoy a range of benefits, including discounts for cultural and sports activities, a company restaurant, and more.
  • Develop your knowledge in the medical field through our Withings Med Academy program.
  • Collaborate with passionate colleagues and celebrate shared successes.

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