Senior Marketing Manager, France
il y a 4 semaines
The Senior Marketing Manager, France will be a data-driven, hands-on marketer accountable for achieving the France marketing pipeline impact goals. You will partner closely with local sales stakeholders to build a full funnel plan that supports the business and orchestrate across EMEA and global marketing teams to deliver the plan.
Key Responsibilities- Build and own the France Marketing plan spanning several channels including digital acquisition and events.
- Partner with the global Growth Team and EMEA Scale Marketing team to ensure the successful delivery of the plan.
- Define the 3rd party event strategy and program manage the end-to-end event experiences.
- Be responsible for the delivery of the full funnel of marketing activities in order to nurture the growing French market.
- Lead and implement demand generation marketing campaigns that resonate with internal and external audiences including webinars, content creation and content syndication, website improvements, email nurture programs plus events.
- Be the marketing business partner to France sales stakeholders engaging with them as one team with shared goals.
- Lead local customer partnerships to build a pipeline of customer case studies showcasing the value of Samsara across various industries with quantifiable metrics.
- Develop insights based on market research, competitive analysis, campaign effectiveness, and industry trends and translate those insights into actionable recommendations that promote business objectives and drive tangible results.
- Champion, role model, and embed Samsara's cultural principles (obsess over the customer, build for the long term, growth mindset) as we scale globally and across new offices.
- Significant experience in marketing in a B2B technology environment.
- Analytical and data-driven to measure the effectiveness of marketing programs.
- Strong project management skills, ability to handle projects end-to-end.
- End-to-end event management experience including tradeshow execution.
- Attention to detail and a commitment to exceptional work are part of your personal philosophy.
- Marketing automation/operations expertise is preferred.
- Excellent communication and storytelling (written, verbal, and visual).
- Location: Remote with requirement to travel to events around France.
- SaaS/cloud platform company experience.
- Relevant industry knowledge.
- Experience in a hardware tech business.
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