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Senior Director of Product Marketing
Il y a 2 mois
Mirakl is a pioneering company in the platform economy, empowering retail and B2B enterprises with innovative technology to digitize and expand product assortment, improve efficiency, and boost profits.
With a strong presence in 7 countries, Mirakl is recognized as a Great Place to Work company and trusted by 400+ industry-leading businesses worldwide.
Job SummaryMirakl is seeking a dynamic and strategic Senior Director of Product Marketing to lead and elevate our product marketing efforts. This role will be crucial in driving the go-to-market strategy, positioning, messaging, analyst relations, and overall marketing success of our multi-product suite of solutions.
Key Responsibilities- Strategic Leadership
- Develop and execute the global product marketing strategy aligned with Mirakl's business objectives and growth targets.
- Lead and mentor a team of product marketing professionals, fostering a culture of innovation, collaboration, and excellence.
- Work closely with cross-functional teams including product management, sales, customer success, and growth and corporate marketing to ensure cohesive strategies and execution.
- Define and manage the go-to-market strategy for all Mirakl products, ensuring successful product launches and sustained market growth.
- Conduct market research and competitive analysis to inform product positioning, pricing, and differentiation strategies.
- Collaborate with sales enablement to develop compelling sales tools, training materials, and customer-facing collateral.
- Craft clear and compelling product positioning and messaging that resonates with target audiences and drives market demand.
- Develop and maintain a deep understanding of customer needs, market trends, and competitive landscape to inform product messaging and positioning.
- Create and manage a consistent and effective product story across all marketing channels and touchpoints.
- Develop and execute a comprehensive analyst relations strategy to enhance Mirakl's visibility and reputation in the market globally.
- Build and maintain strong relationships with key industry analysts, ensuring they are well-informed about Mirakl's products, vision, and market leadership.
- Coordinate briefings, inquiries, and interactions with analysts to influence their perspectives and garner positive coverage.
- Collaborate with the product and executive teams to provide analysts with timely and accurate information about product updates, company performance, and strategic initiatives.
- Monitor and analyze analyst research and reports to extract valuable insights and identify opportunities for improving Mirakl's positioning and messaging.
- Partner with the demand generation team to develop and execute marketing campaigns that drive awareness, engagement, and pipeline growth.
- Track and analyze key performance metrics to measure the effectiveness of product marketing initiatives and optimize strategies for continuous improvement.
- Support regional marketing teams with tailored strategies and materials to drive local market success.
- Build strong relationships with key customers to gather insights, testimonials, and case studies that highlight the value and impact of Mirakl's solutions.
- Develop and execute customer engagement programs that enhance customer satisfaction, retention, and advocacy.
- Bachelor's degree in Marketing, Business, or a related field
- 7+ years of experience in product marketing, preferably within the SaaS or technology industry.
- Proven experience in leading and managing high-performing marketing teams.
- Strong strategic thinking, analytical, and problem-solving skills.
- Excellent written and verbal communication skills with the ability to create compelling narratives.
- Deep understanding of the B2B marketing landscape and eCommerce dynamics.
- Demonstrated success in developing and executing go-to-market strategies for complex products.
- Ability to thrive in a fast-paced, dynamic environment with a strong sense of urgency and adaptability.
- Fluent in English and French