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E-commerce and CRM Specialist

Il y a 2 mois

Paris, Île-de-France FLOTTE Temps plein
About Flotte

Flotte is a French brand that specializes in creating eco-friendly, colorful, and unisex rainwear. Our mission is to make bad weather more enjoyable through our innovative and stylish products.

Job Description

We are seeking a highly skilled E-commerce and CRM Specialist to join our Marketing and Communication department. As a key member of our team, you will be responsible for developing and implementing our e-commerce and CRM strategy.

Key Responsibilities
  • E-commerce:
    • Create and update e-shop content, including product sheets, landing pages, blog articles, and SEO optimization.
    • Develop a promotional calendar to highlight events and commercial operations.
    • Monitor performance and report on key metrics, analyzing KPIs and disseminating results to inform action plans.
    • Stay proactive in implementing innovative tools to boost sales and improve the overall customer experience.
    • Ensure that the brand image and communication strategies are aligned with overall brand communication.
    • Regularly monitor competitive activity and market trends to inform marketing strategies.
  • CRM:
    • Manage, segment, and expand the customer database for personalized and targeted communications.
    • Design and execute online and offline campaigns, including e-newsletters, mailings, and SMS.
    • Manage the loyalty program in an omnichannel logic, ensuring seamless integration across web and retail channels.
  • Partnership Management:
    • Manage and monitor external partners, including service providers involved in site development, to ensure seamless integration and optimal performance.
    • Participate in the implementation of web and retail commercial activities with brands.
    • Seek out new partners and manage brand relationships with the communication team.
    Requirements
    • Higher education degree in Marketing, Communication, or Business.
    • 1-2 years of experience in an agency, advertiser, or freelance role.
    • Analytical mindset and strong understanding of digital activation levers to achieve KPIs.
    • Advanced knowledge of Shopify, Google Analytics, and CRM software (such as Klaviyo).
    • Data-driven and analytical thinker with advanced Excel skills.
    • Proactive, autonomous, curious, organized, and able to find the right information to accomplish tasks.
    • Strong team player with good interpersonal skills.
    • Fluent in French and English, both written and spoken.