Director of Advertising Sales
il y a 1 mois
AccuWeather is a leading global digital media company, recognized as the world's largest source of weather forecasts and warnings, reaching nearly 2 billion people worldwide every day. We are seeking an experienced Director of Advertising Sales to join our Advertising Sales Department.
Job Summary:The Director of Advertising Sales will be responsible for managing holding company agency relationships, focusing on the C-Suite, Agency Investment Leads, Brand Teams, Buying Teams, Programmatic Buying Arms, and Data Analytics & Strategy Teams. This role will develop a strategy specific to assigned holding companies, driving AccuWeather's data, measurement, media, and analytics revenue.
Key Responsibilities:- Build AccuWeather's annual and quarterly Strategic Plan for assigned agencies, including analysis of Agency revenue
- Oversee bottom-up quota setting across markets and ensure functional 'voice of the agency' input is comprehended prior to final AOP
- Build and elevate relationships at the highest levels within the assigned agencies, C-Suite, Senior Agency Influencers to continuously uncover strategic opportunities to drive AccuWeather revenue on a global, regional, and local level
- Identify and lead the development of joint business projects and/or beta opportunities with assigned agencies
- Serve as internal voice of the agency customer to help shape product and marketing roadmaps
- Agency account management including, but not limited to: maintaining contact lists, establishing meeting cadence with (internal and external) key stakeholders, seeking out new relationships/contacts, developing quarterly business reviews, organizing and coordinating agency education initiatives (cross discipline agency days and/or training sessions), fulfilling ad hoc agency request and breaking down obstacles
- Contribute to AccuWeather's tentpole senior-level engagements and activations (i.e CES, Cannes) with assigned agencies
- Partner with Global Accounts and National sales teams to contribute to and uncover category and client-level opportunities globally and regionally at both the Agency and Brand level
- Collaborate with a number of internal specialists (i.e. data, platform, measurement, media, analytics) as needed to meet revenue requirements and to continuously identify relevant opportunities for your agencies
- Strong Internal communication (written and verbal), ensuring Sales, Sales/Revenue Operations, Marketing, Product and other department leaders are well informed
- Develop and negotiate trading agreements at an agency holding company level
- Be a trusted thought leader to both external stakeholders and investment teams by leading consistent agency education initiatives and events
- Operate at the 'tip of the spear', immersing in industry shifts (in-housing, rise of independent agencies and consultancies etc) and competitive offerings, to bring an 'outside-in' perspective, framing new sales initiatives and recommendations
- Demonstrate thought leadership in the industry; act as an ambassador and spokesperson for AccuWeather in the agency community
- Develop network of strong relationships with key search and media industry influencers, customers and partners
- Identify, grow and retain the best and brightest talent, while fostering an open, diverse and inclusive culture
- 3+ years digital ad sales experience, a focus on media, lower-funnel conversion strategies, data and analytics
- Demonstrated ability to think strategically about a particular industry and/or product set
- Comfortable with presenting to clients and agencies—in both small or large groups
- Familiarity with agency holding companies and strong relationships across the agency landscape
- Ability to partner within cross-functional teams
- Ability to consult and bring ideas to the table
- Strong teamwork and collaboration skills
- Ability to build internal networks to accomplish goals through collaboration with resources across teams
- Strong writing and copy-editing skills
- A self-starter who takes initiative and is action-oriented
- Can balance the need for quick turnaround with longer-term strategic efforts
- Is flexible and can deal effectively with changes in priorities or ambiguity
- Is driven and solution-oriented and can overcome obstacles to drive projects through completion
- Comfortable with a fast-paced, always-on, start-up environment
- Strong belief in AccuWeather's vision and goals
- Demonstrated Marketing Automation and Programmatic Advertising expertise
- Exhibits a high level of competency in oral and written communication skills
- Demonstrated expertise in building relationships with senior agency decision makers
AccuWeather offers a competitive salary commensurate to experience in the range of $k base + commissions
AccuWeather's Commitment to Diversity & Inclusion:AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
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